What had already emerged, the figures of the statistics Austria: Austria’s wine exports recorded a small minus in 2024. Due to the globally difficult market situation, the export value fell by 6 % to EUR 233.3 million, the export volume by 1.7 % to 64.2 million liters. In the long term, however, the development is significantly upwards: Since the last export minus 2015, Austria’s wine exports have increased by almost 90 million euros (+62.7 %).
As early as the end of 2024, it was evident that Austria’s wine exports will be dampers for the first time after a long time (the ÖWM reported). Now the official figures of the statistics Austria are available: Austria exported a total of 64.2 million liters of wine worth EUR 233.3 million last year. The export amount dropped by 1.7 %compared to 2023, the export value of 6.0 %.
Chris Yorke, Managing Director of Austria Wein Marketing GmbH (ÖWM), explains: “In 2023, our wine exports with 248 million euros ranked at the quarter billion. The main responsibility for this were a uniquely high bottle wine exports in our most important export market. After more cheap wine in the tank was sold last year, we soon noticed that we have noticed the extraordinary high export value of 2023 the entire global economic situation is currently being held.
Exported less wine in bottles
Not only to Germany, but a total of less Austrian wine was exported in bottles in 2024: there is a minus of 5.1 % in the amount and 6.3 % of the value. Red wines were particularly affected in bottles with 12.5 % less amount and 14.4 % less. On the other hand, the export of wines in the tank has increased by 16.1 %, but at a lower price – the export value of the tankers fell by 1.4 %.
Germany and Switzerland declined, USA
In Germany, the export value due to the higher proportion of inexpensive tankers fell by 13.6 % to EUR 98.8 million. However, it is still above the level of 2022 (EUR 94.5 million). The exported amount of 2024 also fell slightly by 4.4 %. Nevertheless, Germany remains the most important export market for Austria: 60.2 % of all exported wines go to the Federal Republic and generate 42.3 % of the total export value.
Switzerland, in second place in 2023, recorded painful losses in 2024. The exported amount fell by a third (33.1 %), the export value by 18.2 %. In general, Switzerland imported fewer foreign wines in 2024; In addition, the lower demand for red wine was particularly reflected in the overall Austrian balance sheet in the traditionally important red wine market.
The United States took second place in Switzerland in 2024 in 2024. After a minus 2023, the export amount to the United States last year rose by 6.5 %, the export value of 6.2 %. “We are of course pleased about the development in the USA, the largest wine importer in the world. At the same time.
Increases in Canada, the Czech Republic and the Nordic monopolies
As in previous years, Canada and the Nordic monopoly markets (Norway, Sweden, Finland) have developed positively. According to Canada, the export volume increased by 15.1 %, the export value by 12.1 %. Canada continued to climb up in the list of the most important export markets. The Nordic monopoly markets increased by 1.9 % in both export volume and value and confirm the sustainable growth that has been there for many years.
In 2024, Czech Republic was particularly concerned: an increase of 80.1 % in the export volume and 58.1 % in the export value catapulted the neighboring country under the most important export markets in Austria – just behind Denmark.
Difficult market conditions and small harvest 2024 dampen further forecast
For the further development of exports, which are of crucial importance for the Weinland Austria, Yorke explains: “All wine countries are currently struggling with major challenges: strongly increased costs, a lower willingness to consume and changed drinking behavior of consumers are only a few of them. In addition, the overall economic situation is currently very volatile and makes it more difficult to develop long -term sales strategies. The demanded to develop the greatest possible effect per market.
However, there is no rapid recovery in wine exports. In 2024, Austria’s winemakers had to be satisfied with the smallest harvesting amount for 14 years – no good signs for export winding 2025, explains Yorke: “We last had a minus in the export value in 2015; at the time: the small crop 2014. However, looking into history has also shown us that the Austrian wine has been a success in the long term. Since 2015, the export value of 90 million euros has been increased – more As 60 %.
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About the ÖWM
Austria Wein Marketing GmbH (ÖWM) is a service company for the Austrian wine industry based in Vienna. It was founded and supported and supported and coordinated the strategic efforts of the Austrian wine industry for quality and sale. In Germany, the aim of the ÖWM is to keep the high market shares of the domestic wine. At the same time, wine export is to be further increased, whereby the focus is on added value.