For the tourism summer 2025, people in Austria in Austria’s core markets certainly exude optimism. According to the current summer potential study by Austria advertising, over 70 percent in the 10 analyzed countries of origin already have concrete summer vacation plans. 22.5 million people want to spend summer vacation in Austria, a slight increase compared to the previous year. In almost all 10 markets viewed, there are increasing values for time, money and desire for a summer vacation. Price -sensitive guests are increasingly booking in irrelevant seasons, saving the accommodation and side editions.
Carinthia’s summer campaign 2025 is in full swing, tourism regions and hosts invite you to attractive vacation experiences, peppered full of southern joie de vivre between mountains and lakes.
State Councilor of Tourism Sebastian Schuschnig: “Tourism remains an important economic factor, the desire to travel is also very high for the summer season. Carinthia’s tourism starts confidently and well prepared in the summer. With strong high summer campaign and with a nationwide pre-season offensive, we ensure the necessary swing. Carinthia has a lot to offer. With the reform of tourism, we also secure more funds for investments in the infrastructure that Digitization and all-year tourism. invites you to actively be in nature! “
So for example the „Shark”, The new gourmet event: From May 21-25, 2025, Velovista leads lens cyclist: Inside in five days along the Castle Cycle route, Lake loop.
Josef petriteDivision Chairman Tourism and Leisure Management, Carinthia says: “Despite great challenges, we see the reform path as a huge opportunity. With brave measures, we become more visible, more powerful and therefore more successful again.”
Water offer thrilled, still in the trend of bike, hiking, culinary delights
According to the ÖW potential study, the four top topics for a summer vacation in Austria have also proven for 2025 nature, water, hiking and cuisine. This coincides with the leading topics for a Carinthia vacation. Compared to the other federal states, Carinthia stands out in the – natural – comprehensive range of water.
The most popular activity During summer vacation in Carinthia is and remains swimming / bathing with 79 %, followed by hiking with 69 %, in third place in sporting activities, cycling comes with a cumulative 42 %. Among the most popular activities of our guests can also be enjoyed by regional cuisine. At the top of the satisfaction scale inspire Carinthia’s lakes and rivers: The water sports offer, beach baths/bathroom options, water temperature and excursions by ship are rated top.
This is how Carinthia advertises in the markets – Germany regards market shares
Carinthia advertising managing director Klaus Ehrenbrandtner: “The Carinthia Summer Campaign, which reflects these topics and the longings of our guests, is played out via TV, radio, high -wide print media and digital media. The topic of water in all its facets is a cross -sectional topic that can be found in all holiday segments, also when cycling and hiking. In Germany and Austria, Carinthia is going with one for the first time this year Own campaign on the subject of water sports and the start. “
The advertising measures for this summer are implemented in total 12 countries. A strong marketing alliance with the Carinthian advertising is the Carinthian tourism regions, and joint international campaigns are implemented with Austria.
The greatest growth is currently evident in Central and Eastern Europe, where Carinthia was able to achieve a record value for guest arrivals and overnight stays in 2024. Internationalization is one of the strategic focus of Carinthia advertising. Ehrenbrandtner: “Our goal is to regain market shares in foreign markets-especially in Germany. It is important to resume the direct connection of Eurowings between Cologne and Klagenfurt. North Rhine-Westphalia is the second strongest German federal state to Bavaria. The new flight route from Hannover also supports the core market Germany. Northern Germany for which Carinthia is more than 10 hours away.
After a successful start last year, the increased market processing of Switzerland goes into the second year.
The long-term goal is to establish a continuous season from Easter to the end of the autumn holidays and to further expand and promote offers and events related to potential issues in the first and last season.