- Gerhard Puttner is Creative Chairman of IVG Holding
- Austrian advertising legend in a newly created position
- The aim is to create an advertising and media holding company
International advertising and communications companies have long recognized the trend and integrated a creative chairman into their management level. In German-speaking countries, especially in Austria, IVG Holding is considered a pioneer in this area and was able to recruit advertising legend Gerhard Puttner to do so. The aim is to create an advertising and media holding company.
Gerhard Puttner about his new task: “I am pleased to be able to provide my expertise to a company that has been successfully established on the market for many years.”
Puttner is one of the most famous advertisers in Austria. With his campaigns and slogans he has written Austrian advertising history and led a large number of large companies and brands to success. He is the creator of legendary campaigns such as “Only a Mercedes is a Mercedes” “Crisan is extremely expensive, but it works” or “Look into the crown”.
Mercedes, Krone and AUA – Consultant for Kreisky, Vranitzky, Häupl
He became famous for the slogan “Kreisky, who else?”, which he designed for the then SPÖ leader. In the field of politics, Puttner was later also responsible for the election campaigns of Franz Vranitzky and Michael Häupl. Other prominent clients of his agencies include Mercedes, Billa, Austrian Airlines, Kronen Zeitung, VISA, Erste Bank, NEWS, SCS, Casinos Austria, ÖBB and Wiener Städtische.
Puttner combined scientific mental models with creativity in practice early on and propagated the USP methodology in his campaigns (Unique Selling Proposition) to develop a unique selling point as a decisive purchase promise.
About IVG Holding
IVG-Holding Internationale Industrie Beteiligungs- und Verwaltungs GmbH is a holding and investment company founded in the 1990s with headquarters in 1010 Vienna and offices in Frankfurt and Nice. The activities of the company, which is celebrating its 25th anniversary this year, are wide-ranging. The medium to long-term corporate goal is to further expand into an advertising and media holding company with the core businesses of investments / M & A, management consulting, lobbying, marketing, culture, entertainment, sports, advertising and PR.
The group of companies currently includes:
– IVG-Holding International Industrial Participation and Administration GmbH
– VOICES OF THE WORLD Event & Artist Management GmbH
– VIENNA ENTERTAINMENT GmbH
– SMI Sport Marketing International GmbH
– Ziel-werbung Werbegesellschaft mbH
– “Atmospheric PR” Communications & Strategy Consulting GmbH
– TELEMUNDI Innovative Media Marketing GmbH
– WWG Wiener Werbegesellschaft mbH
– IWG-Holding Internationale Werbegesellschaft mbH