Why data protection has become an essential trust factor in customer relationships
Vienna (OTS) – Customer relationship management – also customer relationship management or CRM for short – is inevitably associated with the use and processing of customer data. There are legal framework conditions that every company must observe. Data protection is very important in this country. This has been applicable Europe-wide since mid-2018 General Data Protection Regulation – GDPR – data protection requirements have been comprehensively regulated, not only in the area of CRM.
In conversation explained with Otto Koller, editor of MedienManager Marcel Petzold, Founder & CEO of MP Sales Consulting GmbH why data protection has become an essential trust factor in customer relationships. “Every customer who enters into a business relationship with a company inevitably has to reveal their own data. This is a prerequisite for the business relationship to come into being. “Good data protection is therefore not only a factor that restricts CRM, but also a prerequisite for the success of customer loyalty,” explains Petzold in an interview.
Other articles in this release:
Marketing budgets as a blind spot for many SMEs
Manfred Gansterer in conversation with MM publisher Dominik Paulnsteiner about marketing budgets as a blind spot for many SMEs
It is commonplace in everyday life in many companies in the DACH region and certainly beyond that slumps in sales are countered with meetings that are often called in panic and the resulting activism. The fact that advertising budgets invested in this way are not even evaluated is another shortcoming due to a lack of strategies. In most cases, the important question: which media channel caused which return cannot subsequently be answered.
Manfred Gansterer was marketing manager at C&A for 10 years and then at Mediamarkt/Saturn for 17 more years. Today he is University lecturer and more independent Online Marketing Strategy Consultant. In a personal conversation with MM co-editor Dominik Paulnsteiner, he shares his experiences about why activism, which is defined by advertising action plans and is located at level seven of a nine-stage marketing strategy, is doomed to failure without taking levels one to six into account expensive gambling must be described.
Full order books for craft businesses
The crisis in the craft sector continues to leave the order books of many companies empty and acquiring new customers is like a marathon.
The competition is usually just a click away and traditional marketing is no longer enough. But many companies don’t know how to assert themselves in the digital world.
“Many businesses rely on word of mouth and traditional advertising methods, which are no longer sufficient in today’s digital world. Marketing in the trades doesn’t have to be complicated or expensive – but the step into the digital world should be taken,” explains Andreas Schmitz, Managing Director of Schmitz Digital GmbH in an interview with MM publisher Otto Koller. Schmitz Digital specializes in medium-sized craft companies and has already helped over 500 companies achieve more growth and stability with targeted online marketing measures.
Out Of Home Events – huge potential opportunities for SMEs
This media manager talk is about the potential opportunities that out of home events also offer SMEs and why they will be of great importance for future advertising strategies
In this Media Manager Talk between Andreas MartinManaging Director of Porsche Media & Creative and Otto Koller, co-publisher of the MedienManager Platform, address the question: What can SMEs learn from major advertisers and mega-information events, such as the Vienna Electric Days?
Andreas Martin and his PMC team are, among other things, the organizer of dazzling, highly creative and three-dimensional digital out of home events. The organization’s top events include the Vienna Ice Dream, the digital out-of-home campaigns around the Museum Quarter and the Leopold Museum and the mega success of Austria’s largest event for electric transportation, the Vienna Electric Days. On March 7th, Porsche Austria and the team of its in-house agency PMC-Porsche Media & Creative were awarded the ADGAR as Print Advertiser of the Year 2023.
Questions & Contact:
Otto Koller MBA
Publisher Media Manager
Mobil +43 664 460 11 76
otto.koller@medienmanager.at