The high season for pumpkins starts in September-and at the online supermarket Turker this is already reflected in the sales figures. Compared to August 2025, orders rose by 112 % in the first two weeks of September. The online supermarket has evaluated its sales data from the current and last season and shows which varieties and products are particularly popular, which trends are emerging-and gives tips at prices, recipes and storage.
Demand increases rapidly
From September, the pumpkin will be one of the big favorites in the shopping basket. Last year, Gurker even recorded an increase of over 600 percent compared to July and August 2024 in the months of September and October. The bestseller varieties in 2024, which are also emerging again this year, were:
- Hokkaido
- Butternut
- Halloween-Kürbis
- Spaghetti-Kürbis
- Small oven pumpkin
- Marbles-Kürbis
- Maroni pumpkin
- Ornamental pumpkin
- Mini muscle
- Honeynut pumpkin
Honeynut and oven pumpkin in the trend
Carina Gschaider From the Franzlbauer farm in Lower Austria, long-time Gurkerl supplier, observes exciting developments in the current season: “This year the Honeynut-Kürbis-a small Butternut variant is particularly interesting, just hand-sized, all the more sweet and aromatic. With its fine honey taste, it is perfect for soups or oven dishes. In addition, oven pumpkins are becoming increasingly popular. They are incredibly practical because you can simply cut them and unhappy in the oven. Varieties that are similar in terms of taste, but varies very differently – up to the variety ‘Miss Sophie Pink’, which is actually pink. ”
Pumpkin Spice and Co.: The most popular pumpkin products
Not only fresh pumpkins are in demand – processed products are also increasing. The seasonal “Pumpkin Drinks”, which go viral every year on social media, are particularly popular. Between September and October 2024, Gurkerl recorded particularly high growth:
- Pumpkin Spice Sirup (+950 % compared to the previous months)
- Pumpkin Spice Latte mix (+780 %)
- Pumpkin seeds (+218 %)
- Kürbisravioli (+214 %)
- Pumpkin cream soup (+175 %)
- Pumpkin hummus (+83 %)
- Pumpkin seed oil (+56 %)
Recipes: classics and insider tips
The most popular pumpkin recipes at Gurkerl remain the classic Pumpkin soup and Halloween-Kürbis-Cupcakes. Has an insider tip Carina Gschaider For the often underestimated spaghetti pumpkin: “Many shy away from the hard bowl and the thread -shaped pulp in front. It is very easy to prepare: cut, core, oil the pulp with a good amount of pumpkin seed oil and bake in the oven for about 45 minutes until the pulp is soft. After baking, the result almost seems as if the pumpkin is baked with creamy cheese – an uncomplicated trick for Family meals. “
Prices: the cheapest in October
A look at the price development shows that at the beginning of the high season from September, pumpkins become very affordable. The large offer pushes prices and makes shopping particularly attractive. The purchase is particularly worthwhile in October: In 2024, the pumpkins at Gurkerl were then an average of 1.88 euros each.
Storage: easy to care for and uncomplicated
Carlos Steidlresponsible for the fruit and vegetable range at Gurkerl, gives tips for storage: “Overall, pumpkins are easy to care for. They do not necessarily have to be stored dark, it is best to stay fresh at room temperature for up to two weeks. Some farmers: Inside, there are also some wax on the ‘navel’ of the pumpkin to extend the durability.”
With a wide range of fresh, regional pumpkins, products and recipe ideas, Gurker delivers everything for the pumpkin season – directly home and from just three hours after ordering.
More information at: https://www.gurkerl.at/en-AT/suche?q=k%C3%BCrbis&companyId=1