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Ford BlueCruise semi-autonomous driving assistance system approved for use on Europe’s motorways

Ford BlueCruise semi-autonomous driving assistance system approved for use on Europe’s motorways

Following approval by the European Commission, Ford BlueCruise* can now be used in a total of 15 European countries. This unlocks access to more than 133,000 kilometers of designated highways across Europe, known as Blue Zones, allowing you to take a non-stop road trip through multiple countries. For example, you can drive continuously with BlueCruise from Sweden to Italy, covering almost 3,000 kilometers or around 25 hours in one go, hands-free.

  • Ford BlueCruise is now approved by the European Commission in 15 European countries – including Austria – and offers access to more than 133,000 kilometers of designated motorways
  • BlueCruise is now available for all current Mustang Mach-E purchased in countries with Blue Zones and three other European countries
  • The expansion follows the already completed launch of BlueCruise in Germany, Great Britain and Spain
  • The Level 2 “Hands-off, Eyes-on” advanced driver assistance system is the most widely used Level 2 system approved by regulators today
  • There are more than 420,000 BlueCruise-equipped Ford and Lincoln vehicles on the road worldwide

The Level 2 “Hands-off, Eyes-on” driving assistance system is now also the most widespread system of its kind in Europe. BlueCruise is now available for all current Mustang Mach-E* purchased in countries with Blue Zones and three other European countries. In addition, owners of Mustang Mach-E from earlier model years will soon receive a software update so that they can subsequently activate BlueCruise.

In 2023, BlueCruise became the first system of its kind to debut at its has been approved for introduction into the UK, making it the first advanced driving assistance system to enable true hands-free driving at highway speeds in Europe. In Spain, Ford was also the first car manufacturer to allow its customers to drive hands-free on the highway.

“We believe BlueCruise can make highway driving easier and more enjoyable, whether you’re in stop-and-go traffic or on a long road trip. And with this latest ruling, we can help even more customers throughout “Providing Europe with access to BlueCruise,” said Ashley Lambrix, general manager of BlueCruise, Ford Motor Company. “Expanding the availability of Blue Zones beyond the UK, Germany and Spain is also a big milestone for us, as we enable our customers to use BlueCruise for a multi-country road trip.”

When BlueCruise is activated, the system controls steering, acceleration and braking, lane positioning and the safe distance from the vehicle in front by monitoring road markings, speed signs and evolving traffic conditions – from the maximum permitted highway speed to a complete standstill in a traffic jam.

Drivers using BlueCruise in blue zones can drive without touching the steering wheel at all, as long as they continue to pay attention to the road in front of them. To ensure that drivers keep their eyes on the road while their hands are not on the steering wheel, a camera below the instrument cluster checks the driver’s line of sight and head position – this also works when wearing sunglasses.

You can now take advantage of a free 90-day trial to find out how BlueCruise can make long journeys or stop-and-go traffic more pleasant and stress-free. Following the free trial, you can activate an annual or monthly subscription, which can be canceled or renewed at any time. This monthly subscription model makes it easy to activate BlueCruise at a time that suits your needs.

There are more than 420,000 BlueCruise-equipped Ford and Lincoln vehicles on the road worldwide. Worldwide, more than 342 million kilometers have been driven hands-free with BlueCruise, equating to a total driving time of more than 3.1 million hours.

*More details about BlueCruise and vehicle compatibility can be found here: https://www.ford.at/technologie/fahrerassistenzsysteme/bluecruise#

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