On July 23, the sensational overseas debut of Lepas took place on the Indonesia International Auto Show in Jakarta-a Chery Group brand launched in China in April, which is to drive its internationalization strategy.
With his brand philosophy “Colorful Life, Masterful Drive”, Lepas was the focus of interest. The exhibition stand captivated with a lively design, the leopard aesthetics and interactive experiences. The entire product range had a big appearance: L8 for elegant lifestyle seekers, L6 as a mobile workplace for creative and L4 for cultivated young drivers. This debut that embodies elegant mobility has become a highlight.
According to Zhong Wei, the deputy CEO of Lepas, young urban elites prefer cars that fit their aesthetics and lifestyle, and not only pay attention to technical data. Lepas, developed for “masters of the upper lifestyle”, combines technology and warmth under his brand philosophy to redesign mobility. For Lepas, the concept of “mastery” describes a attitude to life: cars extend life, and cultivated life is for everyone who has better struts.
The flagship model L8 provides an example of this vision. With its leopard aesthetics-streamlined body, vertical headlights with vertical pupils, rounded radiator grille-he combines strength and elegance. A partnership with Miss Universe supports the narrative of the cultivated way of life.
The spacious interior and the user -friendly cockpit of the L8 are geared towards comfort and create an “elegant third room” that is suitable for working and relaxing. The “All-Scenario Super Platform” developed by Chery is suitable for both urban and rural roads. Chery’s hybrid system ensures high efficiency, low fuel consumption and large range thus embodies the technical added value.
Lepas uses Chery’s 22-year market leadership in Chinese car export and the trust of five million users to accelerate globalization. Zhong Wei plans to enter Europe, Southeast Asia, North America and the Middle East in the next three years. “Lepas has set itself the goal of shaping a contemporary, sophisticated lifestyle and giving color to the world,” said Wei.
Information about the Chery Group
The Chery Group is one of the leading car brands in China. The subsidiary Chery Automobile, founded in 1997, has reached the first own brands in China, the thresholds of one million, three million and five million vehicles. The Chery Group has developed into a diversified group of companies whose core business is the automotive industry. Its business extends to 120 countries and regions worldwide. With over five million users in overseas, it has been number one for car exports among Chinese brands for 22 years in a row.
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