Eintracht Frankfurt, the last German European Cup winner in 2022, sold Omar Marmoush (left) and Hugo Ekikats (right) to England for a total of 170 million euros.
Photo: Imago/Ulmer
The referee is usually never on the ball, but in the best case always at the ball height. In the future, the referees will be the center of the game more – at least for television viewers, as an advertising measure. With around 50 highlight games of the first and second league, fans can follow up close on the screen how football professionals are protesting before the referee after a controversial decision, which carries a so-called refcam. When record champions Bayern Munich and Retort Club RB Leipzig open the 63rd Bundesliga season on Friday, they should provide even more discussion material.
Proximity as a marketing instrument
The World Association FIFA has allowed the small special camera to be used-and the German Football League (DFL) and the German Football Association (DFB) see no problem in making the recording available to the television stations. Referee boss Knut Kircher recently admitted on the DFB campus that the main focus was on marketing reasons. The more perspectives are offered, the better the product is to be marketed. In the case of horrendous rights costs, the television partners require more intimate.
But maybe a different eye is worth it: does it really have to be more and more money? Does it need a refcam to press out a few euros using excitement? Apparently already. The Bundesliga is caught in the international rat race – and has to be careful not to lose the connection. In the five -year evaluation of the European Association UEFA, the German elite league only ranks fourth, behind the English Premier League, Italian series A and the Spanish La Liga.
More average than world class
“In the 80s to the mid -1990s, the Italian league was the ultimate. Now it is the Premier League, «said DFB sports director Rudi Völler and sounded less excited than Matthias Sammer, who filled the summer hole with a fundamental scold. The European champion from 1996 warned too much average. »As you can see in our football history, we Germans are always closed and robustly performed.« But the strength of the collective has been left behind-read on a national team for more than ten years, in which a quarter-finals are almost exuberantly cheered on at home. Sammer in the summer of 2025: »We were a machine. Today we are still a maximum of one machine. “
German clubs have only won two titles in the past ten years: FC Bayern 2020 the Champions League, two years later Eintracht Frankfurt the Europa League.
The DFL can explain in detail that Portugal develops exactly 100 football professionals in relation to one million inhabitants, and Germany is last last place with 16 professional kickers in comparison to the top nations. There is also a need to catch up with the integration of its own talent, although the German U21 national team only failed unhappily in the European Championship final in the European Championship final. “I would like to present you with other numbers,” admitted DFL managing director Marc Lenz in a strategy interview.
Unhobarable lead
In the 2023/2024 season, according to the DFL, the Bundesliga recorded a record sales of 4.8 billion euros. The Premier League comes to 7.4 billion euros, whose lead in foreign marketing is hardly to be catched up with historically. And so it draws the best players onto the island. With the German exceptional player Florian Wirtz, the Dutch outdoor car player Jeremie Frimpong and the French shooting star Hugo Ekitiké alone, three Bundesliga stars have switched to English champions FC Liverpool alone. The list could still be extended for Jamie Gitten and Chelsea, Benjamin Sesko and Manchester United or Granit Xhaka and Sunderland.
The Bundesliga has long since lost reputation and radiance, the supposed attractiveness was “deceptive,” warns Oliver Kahn. »The Premier League and La Liga stand out significantly. Everyone knows the stars and teams, «says the former world -class goalkeeper. Not so dark described his former colleague Lothar Matthäus the status quo. “Our teams are well trained, we have good offspring, just not the money of the English and other major clubs in Europe,” said the record national player. In his view, Bayern are still competitive: in the quarter-finals of the Champions League against Inter Milan and at the club World Cup against Paris St. Germain, there wasn’t much missing.
Knoy framework planning
And in fact there is no reason to paint black painting. Bayer Leverkusen has proven with the 2024 sensational double, where a clever strategy and clever squad planning can lead. To this end, the Werkself played a beguiling football under Xabi Alonso, for which the Bundesliga was the springboard as a coach, that was well received throughout Europe.
Eintracht Frankfurt now has similar innovative strength because it has always been possible to develop difference players, who then moved on to the most renowned addresses of the football world for high profits – from Randal Kolo Muani, Omar MarmoSh to Ekitiké. And maybe Jonathan Burkardt, Nick Woltemade and Paul Nebel are the next heavenly strikers who not only use the 63rd Bundesliga season, but also the World Cup in Canada, Mexico and the USA for demonstration for the fact that the “Made” predicate is still a seal of approval in Germany.
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