As part of the conference of the Austrian Association on May 13, 2025, Alexander Gaied, Managing Director of Foodora Austria, discussed with representatives: Inside from politics, administration and business, discussed new ways of local supply. The focus: Quick Commerce as a digital addition to the classic infrastructure – with special potential for rural regions.
“We see ourselves as a European tech platform for the local supply of tomorrow,” said Gaied. “Our goal is to strengthen the local economy through digital solutions – whether in the big city or in smaller communities.”
Expansion to the country: local supply via app
Foodora Austria has specifically extended its services beyond the urban centers in recent months. The company now covers around 6 % of the country area off – with a rapidly growing focus on regions such as Graz, Linz, Innsbruck, St. Pölten or Wr. New town. Smaller places are also increasingly part of the delivery routes.
What is special: Customers not only receive food, but also products of everyday needs – for example from drugstores, pharmacies, bakeries or flower shops – through the Foodora app – within 30 minutes.
“This is a real help, especially in communities with impaired infrastructure or for less mobile population groups,” explains Gaied. “At the same time, we open local companies a new digital sales channel-without our own logistics or IT investments.”
Technologie made in Europe
Unlike many international providers, Foodora does not see itself as an anonymous platform, but as a Part of the European digital infrastructure. With over 2,000 employees in six European countriesmore than 150 of them in Austria, the company is actively promoting local added value and innovation. The platform combines customers: inside, local dealers: inside and rider into an intelligent, data -based ecosystem.
“Our technology is not an end in itself – it serves man,” emphasizes Gaied. “We develop smart logistics solutions with real-time adjustment, sustainable tour planning and intuitive app control-always with the aim of facilitating everyday life and strengthening regional economic cycles.”
Focus on sustainability, fairness and partnership
In addition to the technological basis, Foodora relies on ecological and social responsibility. Delivery is mainly via e-bike; around 80 permanent employees Support partners like Billa directly in the branches in picking – this creates jobs, reduces errors and increases efficiency.
Fair working conditions are also part of the model: rider work depending on the life situation in free employment or in employment. Safety training, high -quality equipment and transparent processes are just as natural as the political dialogue around fair framework conditions for platform work.
Conclusion: Together the care of tomorrow
Foodora shows how digital local supply in the city and country can work equally – sustainably, locally and socially compatible. According to Gaied, one thing is crucial for the future: “We need strong partnerships with communities, dealers: inside and political decision -makers. Because only together can we shape the local supply for future -proof.”