Qingdao, China (ots/PRNewswire) – During the EURO 2024 tournament, global home appliances and consumer electronics brand Hisense and the UEFA Foundation jointly launched the charitable initiative “Faith In Young Champions”. Innovative robots powered by Hisense enabled hospitalized children from 22 countries to participate virtually 23 games at EURO 2024 and fulfilled their dream of taking part in the event despite physical limitations.
During this time, the children can use the robot to access exclusive areas such as the warm-up zone, the changing room or the VIP area and control the interaction with their favorite players or teams, so that every football-loving soul is the purest in this way Can express passion for live football.
As part of its commitment to improving the lives of children, Hisense aims to promote user-centric technologies and social responsibility worldwide. On this remarkable occasion, Hisense supported a hospital in South Africa with cutting-edge commercial products such as interactive displays, and the children had the enriching opportunity to learn how this technology works through interactive activities with the help of volunteers. Hospitals can also use this in their daily office, meetings or discussions, making their workflows more electronic and convenient.
“We are happy to accept the digital board because it will greatly facilitate the exchange of ideas and brainstorming with the directors, doctors and management team of the hospital,” said the hospital director.
Established in 2015 as a non-profit organization under Swiss law, the UEFA Foundation has long pursued a philosophy consistent with Hisense’s concepts of youth care and social responsibility. During the EURO 2024 matches, fans also noticed the slogan “BECAUSE EVERY CHILD IS A CHAMPION” on the pitch-side LED display, which perfectly coincides with the motto “Faith In Young Champions” proclaimed by Hisense this year and the collaboration promoted even further.
Carine Nkoue, Secretary General of the UEFA Foundation, said: “Football is not only the most popular sport in the world, but also a great platform to create solidarity projects for people in need. I would like to encourage you all to get involved in the activities of the UEFA Foundation for Children and support this global initiative. With the support of Hisense and the solidarity of the European football family, we can achieve even more.”
Participation in charitable projects and corporate social responsibility have long been a cornerstone of Hisense’s corporate culture. The company has proactively committed resources to public good initiatives, with the concept of helping everyone enjoy every moment of life with user-centric technology.
Thanks to its global presence in the diversity industry, Hisense is able to take on a wide range of social responsibilities to improve health and education standards worldwide. Hisense exports ultrasound machines and other equipment to more than 20 countries in Asia, Central and East Africa and Europe to meet a wide range of needs. Hisense’s commercial display products have penetrated the market in over 40 countries, including Europe, the United States and Asia Pacific.
For many years, Hisense has been actively involved in charitable activities initiated by world-class sporting events. This time the collaboration is a spiritual inspiration to elevate the CSR campaign from product sponsorship to a level beyond time and space.
Looking forward, Hisense and the UEFA Foundation will continue to work to advance their philanthropic efforts and provide greater benefits to different regions around the world by leveraging their respective resources.
Information about Hisense Hisense is a leading global home appliance and consumer electronics brand. Hisense’s business includes multimedia products (with a focus on smart TVs), home appliances and intelligent IT information. Hisense was No. 2 in TV shipments and No. 1 in 100-inch TVs globally in both 2023 and Q1 2024 and is now present in more than 160 countries.
Video – https://mma.prnewswire.com/media/2460646/Faith_In_Young_Champions_Mini_Documentary.mp4
Photo – https://mma.prnewswire.com/media/2460645/Faith_In_Young_Champions_Welfare_Initiative.jpg
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Questions & Contact:
Lu Sun,
sunlu3@hisense.com