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The Austria Pavilion attracts around 5,000 visitors every day and promotes the internationalization of the tourism location through the targeted speech of Japanese travelers.
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Japanese rock musician Hyde as Austrian Travel Ambassador inspires new target groups for Austria.
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Strong tourist connections are reflected in around 240,000 overnight stays (+30 percent for the previous year) and over 100,000 arrivals of Japanese guests in 2024.
Austria presented itself on yesterday’s Nations Day at Expo 2025 in Osaka as an innovative, culturally diverse and hospitable country. The Austria Pavilion under the motto “Composing the Future” inspires with a musically inspired concept that emphasizes the close cultural connections to Japan. As a Platinum partner, Austria advertises Expo as a global stage to inspire Japanese travelers for Austria and to promote the internationalization of the tourism location. As an Austrian Travel Ambassador, the Japanese rock star Hyde attracts great attention. As a member of the first Japanese band, which has filled the New York Madison Square Garden, he should address the young target group and position Austria as a diverse travel destination – also apart from classical music.
As part of a delegation trip to Osaka, Federal President Alexander Van der Bellen, his wife Doris Schmidauer and Minister of Economics Wolfgang Hattmannsdorfer met together with Astrid Stharnig-Staudinger, CEO of Austria advertising, the Austrian Travel Ambassador Hyde and thus set a strong sign for the tourist partnership between Austria and Japan.
Federal Minister for Economics, Energy and Tourism Wolfgang Hattmannsdorfer: “Cooperation like that with the Japanese superstar hyde are not only economically relevant, but also make an important contribution to cultural understanding. Especially in the course of the Expo it shows: Tourism is a strategic bridge builder. Culture destination enjoys the greatest importance. “
“As an Austrian Travel Ambassador, Hyde embodies the combination of Austrian cultural tradition with modern, international currents – a strong signal on the Expo, in particular to address young target groups in Japan. While Austria is still the epitome of classical music and cultural heritage, the interest in natural experience, enjoyment and relaxation is growing. score here ”, So Astrid Stharnig-Staudinger, CEO of Austria advertising.
Japan is one of the most important telecommunications markets in Asia – guests from Japan not only bring high quality standards, but also a deep appreciation for Austria’s culture and nature. With around 240,000 overnight stays (+ 30 percent for the previous year) and more than 105,000 arrivals in 2024 and strong growth in 2025, the close tourist relationships are shown.
The program in the Austria pavilion includes event formats, study trips and short videos for travel savings that are seen every day by around 5,000 visitors, as well as digital postcards that can be individually designed via QR code. The offer is complemented by the “Austria Tourism Week” from June 2 to June 8th under the motto “Austria: A Symphony of Life and Joy” as well as top -class collaborations with Austrian partners such as Swarovski crystal worlds, Falstaff and the Hotel Sacher.
OTS original text press release with the exclusive in terms of content of the sender – www.ots.at | T10