Vienna’s health promotion – WIG starts her campaign “Exactly at the right age”, which is devoted to the annual focus of 2025 “healthy aging”. “The average life expectancy is getting higher and thus also the phase of getting old and being old. It is all the more important to further strengthen health promotion for the older generation and thus also increase the number of years of life in good health,” explains Peter Hacker, City Councilor for Social Affairs, Health and Sport and Dennis Beck, Managing Director of Wiener Health Promotion-WIG. The central message of the campaign is that it is never too late to do something for your own health. A health -promoting lifestyle not only helps to age healthy, but also improves well -being in old age. The campaign is intended to humorously address the Viennese and make it clear that community activities can increase well -being, that movement and relaxation work in harmony and do well and that a “good taste” is balanced. “The city of Vienna is investing a lot to improve the quality of life of the older generation. I am very pleased that this campaign makes a positive contribution,” emphasizes health city councilor Peter Hacker. “Movement, balanced diet and the promotion of mental health are decisive factors for physical and psychological well-being. With our measures and offers, we would like to address the needs of the elderly,” said WIG Managing Director Dennis Beck.
Exactly at the right age
The campaign uses print media, digital displays, out of home and social media, to show that age is not an obstacle, but offers just the right opportunity to try new things to stay healthy as long as possible. Three campaignsujets focus on these central messages:
Exactly at the right age for new friendships!
This message emphasizes that it is never too late to establish new social contacts and to participate in joint activities. Especially in older age, friendships and common hobbies can be a valuable source of life energy. They strengthen the feeling of belonging and promote an active life.
Exactly at the right age for more balance!
Here it is illustrated how movement not only promotes physical fitness, but also strengthens general well -being and leads to more inner balance. Regular physical activity can not only maintain vitality, but also promote the mental balance.
Exactly at the right age for good taste!
A balanced and enjoyable diet does not have to be connected with waiver. On the contrary – with a diverse and nutritious food, physical health can be supported in the long term and at the same time experiencing enjoyable food.
The subjects and videos of the annual campaign are “healthy aging” here downloadbar.
The campaign is implemented in cooperation with the city of Vienna Marketing (SWM).
About the WIG
Viennese health promotion – WIG is a non -profit society of the city of Vienna and is considered an important pillar in the overall construct of the health system. It initiates and organizes projects, programs and grants that contribute to more health and well-being of the Viennese and make the different living environments even healthier-from kindergartens to schools, companies to senior interior facilities and hospitals.