Avatrthe innovative brand for electrical mobility, sets an example at the IAA Mobility 2025 and celebrates the world premiere of the Avatr Vision Xpectra. Under the lead motif “Emotive Luxury”, Avatr presents his first vision car and thus marks the beginning of a new era of high-end mobility. The Avatr Vision Xpectra will be shown on the KP185 in the IAA Open Space on the Königsplatz.
Emotive luxury: a new era of mobility
“With the Avatr Vision Xpectra we make the invisible visible – the emotional connection between man and vehicle. Emotive luxury becomes reality: not status, but resonance. Not possession, but feeling,” explains Nader Faghihzadeh, Chief Design Officer and Executive Vice President of Avatr.
The Vision Car embodies the essence of the brand. Every surface, every detail and every interaction is designed to create a deep emotional bond. Three emotional columns define the Experience: Bold Confidence, Vibrant Individuality and Harmony with a Twist. Together they form the “Energy Force” – the invisible pulse that makes the car a living companion.
A living being on wheels
The sculptural exterior exudes presence and clarity, while the interior conveys warmth and security. Intelligent sensors and reactive ambient lighting let the vehicle breathe and react. The focus is on the Vortex – more than an interface: a perceiving, learner and interactive companion from light and movement.
Inspiration and innovation
Under the direction of Faghihzadeh, which looks back on two decades and a formative time at BMW, the design philosophy of Avatr is characterized and emotion. The Global Design Center from Avatr in Munich has made its vision a creative center in which every vehicle is designed with sculptural clarity and emotional depth. With the Avatr Vision Xpectra, the company reaches the next level of development of its design language and combines beauty with meaning.
Avatr’s essence
The brand stands for vehicles with an emotive company that accompanies the user and adapts to it. Values and emotions of people are perceived and reflected. Each AVATR combines natural warmth with futuristic sophistication. Materials and surfaces are not only selected according to their appearance, but above all according to the emotions that they cause.
Avatr is aimed at New Era Pioneers: design and technology enthusiasts looking for cross-border aesthetics, personal expression and an authentic connection between technology and human values. For them, Avatr offers soulful systems instead of only smart products.
The future of mobility
“Emotive Luxury” stands as a leitmotif for the future -oriented vision of Avatr. The AVATR Vision Xpectra paves the way for a future in which vehicles offer company, intuition and personal response. The vision car shows locomotion as an immersive and emotionally enriching experience.
AVATR on the IAA 2025: also the portfolio at an overview
In addition to the Avatr Vision Xpectra, Avatr also presents its series vehicles at IAA 2025 Avatr 06, Avatr 07, Avatr 11 Royal Edition, and Avatr 012. Each model already embodies the promise of “emotive luxury” in its own way. Visitors are invited to experience the unique approach of Avatr in design and technology at the Stand KP185 in the IAA Open Space on the Königsplatz. Avatr prepares the market entry in Europe, which has to make the booth to a must for everyone who is interested in the future of mobility.
“Avatr is the projection of your true self. Emotional connection, self -expression and social signaling are essential. At IAA 2025 we get our vision of the future of mobility with the Avatr Vision Xpectra. The trip has just started and the way forward is full of possibilities, “Faghihzadeh concludes.
About Avatr
AVATR is a forward -looking premium brand for intelligent electrical mobility, founded with the claim to redefine the relationship between humans and the vehicle. “Emotive Luxury” is the core of design philosophy: mobility is understood as an emotional experience that goes far beyond pure functionality. Avatr combines authentic design with advanced technology and consistently focuses on people and their needs. The Global Design Center in Munich stands for creative innovation and the fusion of foresight and craft. With a portfolio that ranges from Vision Cars to series models, Avatr paves the way for a new era of high-end mobility.
More information at: www.avatr.com/en