“JUST SIMPLE” is the motto and the new external appearance of Switch. The domestic electricity provider Switch now only offers a single, fair and transparent electricity tariff without one-off discounts and any enticing offers. To make this successful, Switch has not only slimmed down its homepage, but also the price. What remains is the cheap tariff – “Switch: Only safe”. Switch offers its household customers electricity for just 15 cents per kilowatt hour. “There is a twelve-month price guarantee and electricity from 100 percent renewable energy sources,” says EAA sales manager Karl Borowy. For companies, the energy price is 12.5 cents (net) per kilowatt hour. “This is a very good offer for companies,” says Borowy, reflecting the mood on the market.
“JUST SIMPLE” – New strategy and new external appearance
As part of the new strategy, Switch’s brand identity was also revised. The reduced and clear external appearance and the new website reflect the strategy of simplicity and reduction to the essentials. The new brand world stands out from all other energy providers on the market with its yellow/violet color scheme. The word “ONLY” becomes the core element of the campaign: Private only. Business only. Just uncomplicated. Just no blah blah. Just at the point. Only at its best. Just cool. Just cheap. Change provider: Just lightning fast. Just from everywhere. Just at the push of a button. Switch – Just simple.
Starting signal for the new campaign
With the launch of the new Switch advertising campaign on October 15, 2024, Switch’s field sales force will also increase its performance in Austria and intensify market development. It starts with an online campaign in the social media area, which is accompanied by print subjects and a regional presence in Upper Austria. With the new product, the easy switching and the new advertising campaign, Switch wants to win new customers for the ENERGIEALLIANZ Austria discount brand. “The simple, cheap electricity tariff, the transparent fixed price offer and 100 percent renewables are definitely good arguments for switching to Switch,” says Borowy.
In contrast to other providers who still work with lure offers and hidden price increases, Switch ensures that customers do not have to take advantage of the stress of switching or fraudulent discounts. “We offer a permanently low energy price that remains stable in the long term, so that our customers can save themselves the trouble of searching for the cheapest tariff and the hassle of switching providers,” Borowy concludes.
Via switch.
Switch has been successfully operating on the Austrian energy market as a leading alternative electricity provider for 23 years. The company has received top marks in consumer tests and been voted Austria’s best electricity provider several times. Switch reduces its offering to the essentials: JUST SIMPLE. This makes Switch the right choice for anyone who wants things simple and inexpensive. Switch currently supplies more than 50,000 satisfied household customers and small businesses across Austria with cheap electricity. The company was founded in 2001 and has been a brand of ENERGIEALLIANZ Austria GmbH since April 1, 2024. For the discount brand, the focus is on supplying electricity from 100 percent renewable energy sources at long-term, fair prices. You can find more information about offers and prices and the option to switch to Switch online with just a few clicks here.
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