CFI, the region’s leading online retail provider, has proudly announced a transformative partnership with seven-time Formula 1 World Champion Lewis Hamilton as its newest global brand ambassador.
This landmark, multi-year agreement is a pivotal moment for CFI as it brings the group together with one of the most iconic figures in motorsports history. Known for his relentless pursuit of excellence, innovation and advocacy for diversity and inclusion, Hamilton also has an influence beyond sport. Its commitment to pushing boundaries, both on and off the track, reflects CFI’s commitment to empowering dealers worldwide with cutting-edge technology, comprehensive capabilities and tireless support. Hamilton’s drive for success and positive change makes him an ideal representative of CFI’s values and mission.
As a global brand ambassador for CFI, Hamilton’s influence will extend beyond representation. His success and commitment will inspire and engage CFI’s global audience and highlight the synergy between CFI’s innovative trading solutions and Hamilton’s pursuit of excellence on and off the track. The partnership will also advance both parties’ shared goal of a better, more equitable future, with CFI making a donation to Hamilton’s Mission 44 foundation as part of the agreement.
Hisham Mansour, co-founder and CEO of CFI, commented:
“Lewis Hamilton is not only a champion in his field, but also a global icon who embodies the values of precision, persistence and groundbreaking innovation, and is committed to social justice and humanitarian causes. With him as CFI’s new brand ambassador, a new and exciting chapter begins in our journey. With a heritage spanning over 25 years and a reputation for innovation and excellence, our partnership with Lewis is a natural fit driven by a shared commitment to pushing boundaries and achieving greatness. Lewis is an outstanding figure in sports and CFI is a leader in his field, making this partnership an ideal collaboration.”
Lewis Hamilton added:
“I am excited to join CFI as a global brand ambassador. This partnership is consistent with our shared pursuit of excellence and innovation. Just as I strive for excellence in everything I do, I am impressed by CFI’s commitment to providing its customers with the best tools and conditions. Together we aim to inspire and make a positive impact, and I look forward to supporting their global community.”
In addition to his successes on the track, Lewis Hamilton is known for his commitment to a fairer, more inclusive future for young people around the world through his Mission 44 foundation. The organization invests in solutions that empower young people to overcome social injustice and thrive and uses Hamilton’s personal experiences to make a positive impact. In line with these values, CFI strengthens its commitment to promoting social responsibility initiatives and promoting community engagement.
The partnership with Lewis Hamilton and commitment to Mission 44 underscores CFI’s commitment to excellence and innovation in retail. As a new global brand ambassador, Hamilton embodies the belief that success is only possible by pushing your limits and leaving your comfort zone. His life and professional achievements fit perfectly with CFI’s mission to provide traders worldwide with unparalleled access to global financial markets and provide them with the tools and support necessary to achieve excellence.
Information about CFI
CFI Financial Group is the leading online trading broker in the MENA region with over 25 years of experience and the highest number of regulated companies and regional offices, including key locations such as London, Dubai, Larnaca, Beirut, Amman and Cairo. CFI specializes in online trading of stocks, currencies and commodities and offers highly competitive trading conditions including zero pip spreads and no commission fees. The company is a pioneer in AI-driven trading tools and applications. The group supports elite sport through partnerships with organizations such as AC Milan and FIBA WASL. The company is proud to appoint seven-time Formula 1™ World Champion Sir Lewis Hamilton as its global brand ambassador, reflecting their shared commitment to excellence and innovation. The Group actively participates in various Corporate Social Responsibility (CSR) initiatives in the communities in which it operates.
Information about Lewis Hamilton
Sir Lewis Hamilton MBE is a seven-time Formula 1™ World Champion and drives for the Mercedes-AMG PETRONAS F1 Team. He is considered the most successful driver in racing history and has broken the record for race wins with 103 victories. Lewis continues to break barriers inside and outside of Formula 1 as the first and only dark-skinned working-class driver. In 2020, he launched his research project The Hamilton Commission to identify barriers and opportunities to diversity, and a year later he launched his Mission 44 foundation to create a fairer, more inclusive future in which every young person can thrive. In addition to his significant charitable commitments, Lewis continually strives to develop himself and fulfill his potential in new ways. His natural creativity has drawn him into the world of film, music, business and fashion. In every endeavor, Lewis has proven to be a dedicated leader and committed partner to various organizations. He is committed to promoting people of color in leadership positions and their entrepreneurial independence and thus embodies the essence of innovation and leadership.
Information about Mission 44
Launched in 2021 by seven-time Formula 1™ World Champion Sir Lewis Hamilton, the Mission 44 charity works to create a fairer and more inclusive future for young people around the world. The charity invests in solutions that empower young people to overcome social injustice and thrive. The focus is on developing an inclusive education system, creating employment opportunities in STEM and motorsports and empowering young people to shape the world in which they live.
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