Dr. Marian Adolf deals with the connection between media and social change.
Vienna (OTS) – Dr. Marian Adolf is an Austrian media and communication scientist and professor at the WKW Vienna University of Applied Sciences. He’s dealing with that Connection between media and social change. In his dissertation, he examined and renewed critical theory and attempted to reconcile it with more recent currents in cultural studies to create a concept of media culture.
In an interview with MedienManager editor Otto Koller, he explores the questions: What is the disinformation crisis, discourse crisis and information overload doing to us as humans? And: What impact does this have on media and media consumption?
Other articles in this release:
LinkedIn. Top lead machine or sustainable business network platform?
How a company can sensibly integrate the huge market potential of LinkedIn users for themselves and their advertising goals
“It all depends.” Says the social media expert and LinkedIn professional Jasmin Schierer. As the founder and owner of the agency #BOSS She has a very concrete and very differentiated approach to this.
In an interview with MedienManager publisher Otto Koller, she explains how a company can sensibly integrate the huge market potential of 2.3 million LinkedIn users into its own social media marketing mix for itself and its advertising goals. She also gives concrete tips and instructions for effectively building your LinkedIn profile and other networking measures.
Influencer marketing. Sustainable advertising opportunities for EPU and SMEs
According to Statista, almost three quarters of Austrians use social media every day.
For brands, this means that they can also find their target groups there. And these potential customers are very likely to follow influencers, also known as content creators. They act like best friends for the users and so they trust their recommendations. This already explains influencer marketing Lena Hofmayr, Head of Social Media at SPiNNWERK. “The promotion of one’s own products or services using influencers who enjoy a high level of credibility and whose content is perceived as less promotional and therefore very relevant.”
In this conversation with MedienManager publisher Otto Koller, Lena Hofmayr explains why companies of all types and sizes can use this form of advertising for themselves: “In addition to influencers with a high number of followers, there are also so-called micro-influencers. They have smaller accounts (5,000 to 10,000 followers) and often have a niche. They have been experiencing strong demand for several years. The target group is defined and the engagement rates are high because they have a close community. Nevertheless, their prices are cheaper due to the lower range and are therefore also interesting for SMEs.”
AI has become an integral part of our everyday lives
The Internet is full of data and algorithms and as a fundamental technology, artificial intelligence controls countless processes.
In this conversation between Dominik Panosch, CEO Panosch Media GmbH and media manager Co-editor Dominik Paulnsteiner, it becomes clear that our lives would look completely different without AI. Be it on your smartphone, desktop or tablet. The Internet is full of data and algorithms and as a fundamental technology, artificial intelligence controls countless processes.
But AI has also become an integral part of everyday office life for many companies. Search assistants, purchase recommendations, support with SEO optimization and much more can be handled by numerous future applications.
Questions & Contact:
Dominik Paulnsteiner
Co-editor MediaManager
Mobil +43 676 4625239
dominik.paulnsteiner@medienmanager.at