The recently published media analysis (MA) 2024 marks a milestone for the doctors’ publisher: for the first time, two public magazines from the publisher, health and life and medicine, popularly, jointly exceed the threshold of 600,000 readers a month.
Quality prevails
According to the current MA, healthy & life achieves 5.1 % reach and thus reaches 394,000 people per month. Medicine popularly increases to 3.5 % range and now counts 269,000 readers. According to the MA, the combination range-these are readers without a double count-is 7.9 %. The equivalent of this results in an overall readership of more than 600,000 people. This means that the doctor’s publisher is one of the absolute top players on the Austrian magazine market. “Quality prevails, especially in times of information overflowing and digital half -truths. Our readers appreciate well -founded journalism, seriousness and the tight wire on the medical world”, the two managing directors Mag. Philipp Ita and Kommr Axel C. Moser agree.
With 50 years of medicine popular and 20 years of healthy & living the doctor’s publisher looks at a traditional success story and a dynamic future: “The increase in young readers and the strong performance in the digital area is particularly gratifying. Over 25,000 people are reached weekly by newsletter”, “ So ITA. This year popularly generated around 73,000 page views/month on Facebook and has more than 7,000 followers. “Together, the two public media for health -conscious quality journalism with scientific depth, medical seriousness and high level of life are printed as digital”, Complemented Moser.
Popular medicine – the magazine for health, medicine & well -being
For over 50 years, medicine has been popular with reliable, well -founded information about health and medical developments for over 50 years. The focus is on concrete clinical pictures, modern therapies and medical innovations – always with the goal: to become healthy. The editorial team works closely with leading specialists to ensure high quality and medical seriousness.
Scientifically certified content, understandably prepared, as well as well-founded expert and expert interviews, medicine make medicine popular for everyone who relies on sound knowledge in the event of health complaints. The magazine appears every month in a common edition of over 100,000 copies and convinces with a balanced variety of topics, journalistic integrity and a steadily growing digital community.
Health & Life – the modern health magazine for body, mind & joie de vivre
Health & Living is Austria’s highest monthly health magazine – with a clear focus on maintaining health and increasing the quality of life. For over 20 years, the magazine has been providing practical tips, real -life reports and inspiring insights into a healthy, conscious life. The content ranges from prevention medicine to the latest knowledge to nutrition and movement to mental health and joie de vivre – for everyone who stays healthy and want to take advantage of it. With a range of 5.1 % and around 394,000 readers per issue, healthy & life stands for well-founded, understandably prepared health information-supplemented by portraits, interviews and lifestyle issues. The modern design and the reading -friendly structure make the magazine a source of inspiration for health -conscious people who are looking for knowledge, orientation and motivation for their daily life. “With these media, the doctors’ publisher is clearly in a management position when it comes to the orientation of medical questions apart from trends, hypes and internet myths. With our team we contribute significantly to raise the health literacy of the Austrian population and thus also relieve the health system”according to the managing directors of the doctor’s publisher.