The Digital Agency Speed-U-Up (SUU) with locations in Innsbruck (AT), Bozen (IT), Starnberg (DE) and Chur (CH) has set the course for the future in order to be able to continue to grow on the market in terms of building skills and long-term development. Digital Experience that thinks wide (he).
With a focus on strategy development, content creation and integrated digital campaigns, Suu has established itself as one of the leading digital experience service providers in tourism marketing in the Alpine region in recent years.
Capital increase forms a solid basis for further competence structure and the cooperation of the locations. The two main shareholders thus reaffirm their commitment to the parent company in Innsbruck. Three other co-shareholders have added in this round. “These funds give us the necessary punch and flexibility to use opportunities in our markets. We thank our new and old shareholders for the trust they have placed in us,” said SUU co-managing director Ulrich Stauffacher. After the Speed U-Up Italy SRL, the Speed-U-up Suisse AG also became a 100 % subsidiary of Speed-U-up Austria GmbH.
Suu deliberately goes this path, as co-managing director Fabian Lechner explains: “The markets in Austria, Germany, Italy and Switzerland all have their own dynamics and special features. Only those who are insiders in the individual regions and at the same time has multinational approaches, competencies and resources can also provide the best possible results for customers.”
Heterogeneous team as an advantage
The closer cooperation between the teams enables better support, tailor-made to the respective customers and individual regions-but also new services and innovative solutions such as the use of AI agencies can be optimally implemented. “In our team there are specialists for several areas. The exchange across borders also enables developments with a broader perspective to assess and also react to it – a benefit for our customers that we want to use in the future,” says Ulrich Stauffacher.
Resilient into the future
It is planned in the long term, as Lechner emphasizes: “We are not concerned with the fast growth, but about further development that is preparing us for the challenges of the future and at the same time resistant to the unpredictable.” That is why the leadership duo is also equipped with Ulrich Stauffacher and Fabian Lechner with cross -border responsibility in order to be able to coordinate the strategic steps accordingly.
This orientation and agility prove itself: the company evaluation on the key date of the capital increase was in the low eight-pointed area-which provides economic strength and trust in the speed U-up structure.
The leadership duo Ulrich Stauffacher and Fabian Lechner wants to continue the course taken together with their team. “We are designers of digital transformation with a deep understanding of the industry in the entire roofit room-here we want to set new standards for our customers,” said the management team in unison.
Excursus: Switzerland location in the future even more innovative
Switzerland is an important growth market for SUU: After a doubling of sales could be achieved last year, the company now wants to raise further potential in Switzerland. The Board of Directors at the Swiss location has been filled with a young and professionally competent team. In the future, he is putting together: Eva Hänel (President, Reachbird AG), Frank Wiedemann (Somedia AG), Adrian Huwyler (Brightplaces GmbH) and Sven Thoenes (Kapthon AG).
“With this agile body, we want to further strengthen innovation and competitiveness in the Swiss market,” says Fabian Lechner. In a second step, the board of directors is also to be expanded by one or two more members.
About speed-U-up
Speed U Up is a leading digital experience service provider with tourism, lifestyle and health focus. The company with 30 employees accompanies tourist regions, cities and brands in the digital transformation and digital solutions – with a clear focus on content, media, data and creative solutions along the entire customer journey. Speed-U-up looks after over 70 customers in the entire Alpine region, including Graubünden Ferien, the Allgäu, Gasteintal Tourismus, Skiwelt Wilder Kaiser, Stubaier Gletscher, Healthy Bavaria Tourism Marketing, Verona, Axpo, Nagra, BMW, World Economic Forum, Pensimo, Winora, Uva.