Dubai, UAE, and London (ots/PRNewswire) – Dar Group, a global group of industry-leading companies with more than 19,000 employees and annual sales of over 2.5 billion US dollars, is now called Sidara. It specializes in complex assets and brings together some of the most influential firms in the construction sector, including Dar Al-Handasah, Perkins&Will, Currie & Brown, TYLin and Penspen.
For fifteen years, the group has been one of the ten leading international design consulting firms according to Engineering News Record (ENR).
The new brand was developed as part of a strategic coordination with customers and talent. Customer feedback from across the industry suggests that the market trend towards consolidation and scaling has led to a greater need for specialized expertise. Sidara will continue to highlight the unique capabilities of each company while providing a broader framework for a more effective collaborative approach to complex and multidisciplinary projects.
Each company in the group will continue to operate independently and independently, offering its customers the same industry-leading technical know-how that has distinguished the companies for decades.
Strengthened by an expanded framework for collaboration and innovation, the new Sidara brand brings together the expertise, insights and capabilities of each of these unique companies, making it easier for customers to access the comprehensive solutions and superior technical expertise they need for their most ambitious projects.
Sidara companies have worked on some of the world’s largest and most prestigious projects in the mobility, healthcare, aviation, energy, science and technology, and urban development industries.
And as a supporter of change, Sidara will work to drive innovation and measurable improvements in quality of life, sustainability and breakthrough digital solutions.
Talal Shair, Chairman and Chief Executive Officer of Sidara, introduced the Sidara brand for the first time at COP28:
“We set out to find out what the future holds for our industries and the built environment. We asked customers and professionals across multiple continents what they think our industry needs to do to shape a better world.
Their message was loud and clear: It’s time for a new way of thinking. What we need is a real change agent – someone who will develop breakthrough solutions and, supported by the best minds in the industry, go above and beyond to deliver them.
Inspired by this vision, Dar Group becomes Sidara. Together, the companies will be better able to help our customers respond to the profound changes in our world. Closer collaboration facilitates access to a broader range of expertise. Our companies – each with their own specialization, identity and culture – can drive the change our industry needs.”
The new flagship brand Sidara is inspired by the cedar tree, which symbolizes strength and resilience worldwide. In various languages around the world, Sidara evokes terms such as “a group of stars”, a reference to our network of companies, or “a force for good”, which aptly describes the core of the Sidara network.
For more information visit: www.sidaracollaborative.com
Questions & Contact:
Media inquiries:
dargroup@portland-communications.com or call Jordan Mullan (+44) 7703585343
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