In 2024, customer relationship management (CRM) will remain one of the pillars on which business success is based.
Vienna (OTS) – With all the social media madness that more and more SMEs are committing to, maintaining customer relationships remains the number one issue when it comes to ensuring long-term loyalty to a company and customer satisfaction. “In view of the increased competition and the general economic situation, it is recommended that every company deals intensively with CRM,” advises Marcel Petzold, founder and CEO of MP Sales Consulting GmbH, in this conversation with Otto Koller, publisher of MedienManager.
Petzold continues: “It is important for companies to better understand customers’ wishes, to proactively fulfill them and to offer personalized services. CRM systems make it possible to make informed decisions based on comprehensive data collection and analysis that optimize marketing and sales strategies. There is also no way around implementing artificial intelligence. First, companies need to integrate AI into their existing CRM systems in order to remain competitive. Artificial intelligence is able to analyze large amounts of data in a very short time. Anyone who identifies changing customer needs early on based on these analyzes has an advantage over their competitors. The following applies: The faster a company successfully implements what is probably the most important technology of this decade, the greater the competitive advantage, which has a direct impact on the business indicators.”
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Other articles in this release:
Game changer artificial intelligence
In his book “Gamechanger Artificial Intelligence”, Nicolai Schümann addresses the question of how AI opportunities can be harnessed for greater creativity and innovation.
This conversation between Nicolai Schümann and MedienManager co-editor Otto Koller is about the question of how artificial intelligence inspires and unleashes creative potential. Nicolai Schümann is a certified trainer (NCFE, ILM) and guest lecturer at renowned London universities, where he teaches the subjects ‘Storytelling in Business’, Digital Marketing and Innovation. He also leads numerous workshops and seminars for companies such as Barclays Bank, Accenture and Lufthansa. He holds a university diploma in media economics and a Masters in Business Administration (MBA) from CASS Business School, London.
In his book “Gamechanger Artificial Intelligence”, Nicolai Schümann deals with the question of how AI opportunities can be harnessed for more creativity and innovation and says: “Artificial intelligence is in the process of fundamentally changing our work.” Schümann would like to use his Book helps to reduce fears of contact with new technologies and encourages people to turn digital tools into good partners and assistants in order to increase their own innovative strength and creativity.
Explanatory videos are becoming increasingly important
Especially when it comes to online, the attention span of users is dramatically short.
“Explanatory videos are of great importance for companies that either offer very innovative, novel products or services or whose products require a lot of explanation.” Explained Melanie Amon-Schwarzfounder of melify-explanatory videos in this conversation with Dominik Paulnsteiner, co-publisher of MedienManager.
“So anywhere where long explanations or lectures are required to understand the benefits of offers. Especially when it comes to online, the attention span of users is dramatically short. In general, you have a maximum of 60 to 90 seconds. With a strategically well-structured explainer video, the professional explainer video producer manages to keep the audience engaged for up to two minutes.”
GDPR meets CRM: Protect customer data, gain trust!
Why data protection has become an essential trust factor in customer relationships
Customer relationship management – also customer relationship management or CRM for short – is inevitably associated with the use and processing of customer data. There are legal framework conditions that every company must observe. Data protection is very important in this country. This has been applicable Europe-wide since mid-2018 General Data Protection Regulation – GDPR – data protection requirements have been comprehensively regulated, not only in the area of CRM.
In conversation explained with Otto Koller, editor of MedienManager Marcel Petzold, Founder & CEO of MP Sales Consulting GmbH why data protection has become an essential trust factor in customer relationships. “Every customer who enters into a business relationship with a company inevitably has to reveal their own data. This is a prerequisite for the business relationship to come into being. “Good data protection is therefore not only a factor that restricts CRM, but also a prerequisite for the success of customer loyalty,” explains Petzold in an interview.
Questions & Contact:
Otto Koller MBA
Publisher Media Manager
Mobil +43 664 460 11 76
otto.koller@medienmanager.at