The federal states’ premium lifestyle portals are now expanding the portfolio of Austria’s largest online media network, the COPE network.
Vienna/Graz (OTS) – In addition to wienerin.at, advertisers can now also book dieniederoesterreicherin.at, dieoberoesterreicherin.at, diesteirerin.at, monat.at, tirolerin.at and Unsersalzburg.at in the network.
What unites all federal states: they are die Lifestyle media in their region and that is where their strength and USP lies, which sets them apart from other glossy media. Although they look far beyond borders, including internationally, they offer the necessary and unique proximity to the target group thanks to their regional roots. In addition to the latest trends in fashion, style and beauty, users will find powerful stories, people and society stories as well as the best leisure tips and most beautiful travel destinations from the region. The portals show interesting companies and personalities from the respective federal states, provide information about culinary experiences, cultural events and social highlights from the respective regions.
“Regionalism and uniqueness, sophistication and diversity are the trademarks of our federal states. We grow based on the wishes and needs of our customers; after all, only the best is good enough for them. We are very pleased about the cooperation with the COPE network for the optimal Austria-wide appearance of our lifestyle portals.”
Andreas Eisendle, Managing Director of Life Style Magazin Verlags GmbH – The Federal States
5 million people interested in lifestyle in the COPE network
Advertisers reach more than 5 million domestic Internet users with lifestyle interests via the lifestyle environment of the COPE network (ÖWA 2023-II, 5,118,000 unique users, average month). This corresponds to a net reach of 72.8%. A total of around 26 million ad impressions are available for a wide variety of digital advertising displays (Equativ Adserver, data per month, QS 1-3/2023).
“As the No. 1 online marketing community in Austria, the federal states, as the No. 1 regional lifestyle, are a super exciting addition to our media portfolio in terms of content and target group technology. They fit perfectly into our premium publisher environment, where we value brand safety and can offer companies and agencies the best access to online advertising.”
Marion Stelzer-Zöchbauer, Managing Director of COPE Content Performance Group
COPE Content Performance Group (COPE) is Austria’s number 1 in content marketing. We develop clear content strategies, produce impressive content and ensure advertising that works: on social media, in magazines, on websites and in the media network with the widest reach in Austria, the COPE network, consisting of more than 100 online media. With 6 specialist agencies under one roof, we are small enough to provide quick and personal advice, and large enough to provide holistic support for even complex issues. Our full service content marketing agency offers all of this with 100 experts from 12 nations. Content marketing as simple as possible – no bullshit. copegroup.com
Questions & Contact:
Mag. Julia Warnick-Kolar, julia.warnick-kolar@copegroup.com, +43 676 871 970 280
Miriam Feichtinger, MA, miriam.feichtinger@copegroup.com, +43 664 881 407 27
Hainburger Straße 33, 1030 Vienna, copegroup.com