Consumerism – better, cheaper, hotter

The commercial nature dominates the world. His subjects walk through the universe of business like monads, i.e. windowless beings. The buyer and seller are the enforcement bodies of the goods. Her thoughts and her desire revolve around this, which actually represents an eroticized surrogate of substantial pleasure.

The comparative of the commercial offer is: better, cheaper, hotter! It’s no coincidence that “really cool” has become a frequently used catchphrase. Buying makes you happy, that’s right for money. And even more money-wise for the seller. Happy shopping is in the blood of money subjects, i.e. in their goods and money cycle.

We have to fulfill our duty on the market. However, this burden is perceived less as a nuisance than as amusement, even fun. We have a libidinal relationship with goods. The goods constantly sing their songs and look seductively at their customers. She tells her number and tempts her suitors: Come, take me with you, you’ll never get me so cheap again! Undoubtedly, goods act erotically. Erotic isn’t necessarily entirely accurate. It’s more like a peep show of the products. Money is the means to conquer them legally. Nothing is easier than going to a supermarket, filling up your cart and pulling out cash or credit card. If available.

The subject wants to reward himself as compensation for the unlived life – who doesn’t know that? It is not uncommon for us to leave shops, stores and markets with goods that we neither wanted to buy nor can use. The charms are simply impossible to resist.

When treating yourself to something constantly takes refuge in the goods, we speak of Consumerism. Such rewarding is economically expected and fueled. The character masks are drawn accordingly. Money cannot rest. What is experienced as immediate emotionality is the highest rationality of the movement of goods and money.

The goods constantly sing their songs and look seductively at their customers.

In its final practical form, this is no longer consumption for the sake of consumption, but rather purchase for the sake of purchase. The purchase is then driven more by the purchase than by what is bought. No matter what. So “going shopping” is more than just a phrase for “getting something”, it is actually an event that takes place hic et nunc, an event that is primarily related to itself, beyond its original purpose, the need and of use, is increasingly being lost.

Buying determines bourgeois society. “Don’t talk, buy!” is an advertising slogan that is both outrageous and real. This applies and acts like a categorical imperative: You too can buy what someone else could buy. Act as anyone who has to act acts.

From a sales perspective, there can be no such thing as pathological buying. The pathological buyer acts rationally in the interest of capital. He becomes an economic problem not because of the quantity of his purchases, but when he overestimates his creditworthiness and overextends himself. So if he ultimately can no longer pay for what he buys.

We are all pathological buyers. The obviousness of some should not obscure the background of all. The basic problem is that buying is generally a pathological form of socialization. Buying does not become pathological because of pathological buyers, but rather the buyers become pathological because of the form of purchase. The form sets its subjects. The purchase creates the buyers. As character masks, people are reactivators of the movement of goods. No customer is king, not even many customers. Is the free customer just an enforcement body? – But of course, what else should he be?

Coupled with shopping addiction is this Addiction to salesto make money out of everything. This addiction also haunts us all; ultimately we have to convince others that they want something from us, especially from us have to want to have. The salesman is necessarily morbidly dimensioned in his mission.

Capitalism is not about satisfying any needs, but rather about arousing certain purchasing desires. To quote the unsuspicious liberal John Stuart Mill: “Almost every object bought or sold can be used to excess, and the sellers have a profit interest in encouraging this excess.” (“On Liberty,” 1859) Sellers have absolutely none Interested in the satiety of their customers, but only in their hunger. The hunger for goods is a hunger for goods.

Let’s just give it a rest, this idea is absolutely anti-business. The business is hungry for customers. Must yaw. The sellers are addicted to buyers, but the buyers are just as addicted, not to sellers, but to what is to be bought, what is bought and therefore sold, which are of course identical. Increasingly, they are even addicted to the purchase itself, to the event of the transaction. The goods are then lost in the shop; ultimately it is no longer about the exhibits of the form, but about the form, the single form.

Buying and having are not only not the same thing, they are becoming increasingly difficult, to appropriate goods as goods at all; they are produced more quickly, circulated more quickly, and consumed more quickly. Time is money and money is everything. The use of serial objects must be short-lived; Goods generally move quickly; as soon as they are purchased, they want to be replaced by newer, more colorful, more modern ones.

The comparative force of capital is breathing down our necks and the course of business must not be interrupted. Durability is hardly guaranteed, repairs are too expensive, modernity requires constant replacement and change. Lively instead of sluggish, says the advertising.

Whatever the motives and reasons may be, basically it’s about: Buy! Buy! Buy!

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