San Francisco and Mumbai, India (ots/PRNewswire) – Clever.AI helps brands achieve 66% higher conversion rates and a 35% increase in operational efficiency
CleverTap, one of the leading all-in-one customer engagement and engagement platforms, today announced the launch of Clever.AI, its AI engine. With Clever.AI, CleverTap aims to provide brands with the next generation of AI capabilities needed to develop a human-like understanding of customers and efficiently deliver personalized experiences that resonate with customers and ultimately maximize customer lifetime value.
Clever.AI is based on the three core pillars of AI: predictive, generative and prescriptive. Clever.AI relies on these three pillars to transform the way brands engage with customers and make customer interactions smarter and more efficient.
Clever.AI supports brands in many ways:
- Insightful insights: With its predictive AI capabilities, it accurately predicts business outcomes and helps brands anticipate customer needs. Clever.AI’s insights are powered by CleverTap’s proprietary TesseractDB™, which ensures data granularity with an extended lookback period, making predictions more accurate and enabling brands to make informed decisions. This leads to improved marketing ROI.
- Personalized approach: Clever.AI advances GenAI, combining creativity with emotional intelligence to create content that resonates on a human level. This empathetic approach helps brands drive more conversions and retain customers with hyper-personalized experiences.
- Capacity to act: By leveraging prescriptive AI capabilities, it provides actionable recommendations to maximize conversions throughout the customer journey by helping brands identify the optimal engagement strategies in real-time.
Peter Takacs, Digital Product Manager, Burger King, said: “I would give the software a 10 because of its ease of use and the numerous possible use cases. We elevated our marketing campaigns by simply experimenting with multiple options and quickly settling on the optimal option. This marks the beginning of a new era of constant experimentation for us.”
Anand Jain, co-founder and chief product officer of CleverTap said, “We are very pleased to introduce Clever.AI, a testament to our efforts over the past few years to be at the forefront of introducing the latest technologies to transform the customer relationship. We will continue to innovate CleverTap’s all-in-one engagement platform with Clever.AI by improving the precision of predictions and the ability to prescribe intelligent customer experiences through advanced product analytics and deep persona profiling to ensure Brands can create highly personalized experiences and campaigns more effectively so that every customer interaction is personalized and results-driven.”
With Clever.AI, brands have already experienced an increase in conversions with significantly higher operational efficiency. They saw a 66% increase in conversion rate, a 35% increase in operational efficiency, and a 3x improvement in click-through rates (CTRs), with an increase in metrics like purchases and average order values (AOVs). Additionally, Clever.AI improved operational efficiency by simplifying campaign rollouts, content creation, and experimentation at scale. Clever.AI has helped leading brands like TouchnGo, Swiggy and Burger King to make their campaigns more efficient.
CleverTap will demonstrate its new AI capabilities at the event Spring Release ’24 from May 6-9, with a series of thought-provoking sessions on how AI can make campaigns smarter, more efficient and more engaging for brands.
Information about CleverTap
CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The platform enables companies to orchestrate experiences for individuals across their lifecycle and design personalized journeys that last a lifetime. It provides analytics that span every aspect of the lifecycle, enabling companies to measure and optimize every experience in real time. Its unique AI capabilities are insightful, personalized and prescriptive, enabling smarter and faster decisions. The all-in-one platform unifies experiences from every touchpoint and paves the way for a new era of customer engagement.
The platform is built on TesseractDB™ – the world’s first purpose-built customer engagement database that delivers both speed and scale.
CleverTap is trusted by 2,000 customers, including Electronic Arts, TiltingPoint, Gamebasics, Big Fish, MobilityWare, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s and Tesco.
Backed by leading investors such as Peak Mumbai, Bangalore, Delhi, Singapore, Jakarta and Ho Chi Minh.
For more information, visit clevertap.com or follow us on:
LinkedIn: https://www.linkedin.com/company/clevertap/ X: https://twitter.com/CleverTap
Forward-Looking Statements
Some of the statements in this press release may reflect CleverTap’s beliefs regarding future events and may be forward-looking statements or statements about future expectations based on currently available information. CleverTap cautions that such statements are inherently subject to risks and uncertainties that could cause actual results to be materially different than those anticipated in the statements contained in the press release.
Factors such as developments in general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty in revenue, corporate actions, customer concentration, decline in demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, war, political instability, changes in government policies or laws, legal restrictions affecting our business, effects of pandemics, epidemics, natural disasters and other factors beyond our control, changes in capital markets and other circumstances could cause actual events or results to differ materially from those anticipated in such statements. CleverTap makes no representation or warranty, express or implied, that these statements are accurate, complete or updated or revised. Therefore, in no event can CleverTap and its affiliates be held liable for any decisions or actions taken in this context.
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Questions & Contact:
SONY SHETTY,
director,
Public relation,
CleverTap,
+91 9820900036,
sony@clevertap.com; IPSHITA BALU,
consultant,
Archetype,
+91 9590111798,ipshita.balu@archetype.co