Tokyo, March 8, 2024 (ots/PRNewswire) – Honoring the inspiring founder of Girls Who Code, who will launch the 20 Under 20 campaign alongside Clé de Peau Beauté
Clé de Peau Beauté, the luxury skincare and makeup brand, is proud to announce the recipient of the 2024 Power of Radiance Award: Reshma Saujani, resident of New York, USA. The Power of Radiance Awards recognize women who are committed to educating girls in their communities, particularly in STEM (science, technology, engineering and mathematics) fields. Reshma Saujani is committed to empowering girls in computer science by founding Girls Who Code, an international nonprofit organization dedicated to closing the gender gap in technology. Since its founding in 2012, Girls Who Code has built the world’s largest pipeline of female and non-binary computer scientists. A decade later, the nonprofit had served more than 500,000 students through its innovative programs, with graduates seven times more likely to earn degrees in computer science and related fields than the U.S. national average. (1)
Clé de Peau Beauté believes that unlocking the potential of girls through STEM education is the key to a better world. It is with this belief that the annual Power of Radiance Awards were created. This belief is also behind the brand’s multi-year partnership with UNICEF, which addresses gender inequality and focuses on STEM programs for education, employment and girls’ empowerment. STEM fields are critical to developing solutions to the many challenges facing the world. By empowering half of the world’s population of girls and women in these areas, we will ensure a bright, inclusive future characterized by innovation and progress without gender barriers.
Reshma Saujani and Girls Who Code are on a mission to close the gender gap in entry-level tech jobs by 2030. An ambitious goal considering that this gap has increased by 13% compared to almost 30 years ago(2). Lawyer, politician and public servant Reshma Saujani visited area schools during her run for Congress and saw that computer science classes were filled with boys and few, if any, girls. This sparked in her a need for cultural change to bridge the gender gap – a fight she continues today in her role as founder and CEO of Moms First.
As a 2024 Power of Radiance Award recipient, Reshma Saujani will receive a scholarship to further her mission and expand her reach. Reshma Saujani will also be spearheading the 20 under 20 campaign with Clé de Peau Beauté. Since the largest decline in girls’ computer science is in middle and high school,(3) this campaign aims to intervene and encourage girls to pursue higher education and careers in STEM fields to follow up. The campaign will provide 20 girls under 20 in the United States with exclusive experiences, including access to Clé de Peau Beauté’s advanced research facilities, scientists, mentors and scholarships to support their STEM activities.
Reshma Saujani commented: “Showing these girls the beauty of STEM and connecting them with role models is paramount as they make plans for their future – that’s what Girls Who Code is all about. After all, you can’t be what you can’t see. Today, only 28% of jobs in IT are held by women. We all need to ensure we don’t leave women and girls behind in filling the jobs of the future, and Clé de Peau Beauté’s Power of Radiance Awards acknowledge the cultural shift needed to address the gender gap in STEM close, buoyancy.”
Mizuki Hashimoto, Brand Director of Clé de Peau Beauté, commented: “Ms. Saujani’s tireless commitment to empowering girls and women through Girls Who Code fits perfectly with our mission. We are committed to gender equality in the STEM industry and beyond. Collaborating with Girls Who Code and Ms. Saujani on the 20 Under 20 campaign is an opportunity for us to do more for gender equality and improve opportunities for girls in STEM industries.”
The power to unleash an inner radiance that can bring about positive change lies within every person. With the Power of Radiance Awards, Clé de Peau Beauté supports girls and women around the world to change the world for themselves and their communities. Clé de Peau Beauté’s journey as an advocate for education began with a dream for a better world. That’s why the brand has dedicated a percentage of sales of one of its most famous first-step products, The Serum, to this mission.
Information about Reshma Saujani
Reshma Saujani is a leading activist and the founder of Girls Who Code and Moms First, formerly Marshall Plan for Moms. A mother herself, she has spent more than a decade building movements advocating for the economic empowerment of women and girls, advocating for closing the gender gap in the tech sector and, most recently, advocating for policies to support mothers, those affected by the pandemic. Reshma is also the author of the international bestseller Brave, Not Perfect, and her influential TED talk, Teach girls bravery, not perfection, has been viewed more than five million times worldwide. Reshma began her career as a lawyer and Democratic organizer. In 2010, she burst onto the political scene as the first Indian-American woman to run for the US Congress. During the race, Reshma visited local schools and saw firsthand the gender gap in computer science education, which led her to found Girls Who Code.
Information from Clé de Peau Beauté
Clé de Peau Beauté, Shiseido Co Ltd’s global luxury brand, was founded in 1982 as the ultimate expression of elegance and science. Clé de Peau Beauté is the key to skin beauty. The brand’s philosophy is to unleash the power of feminine radiance by leveraging makeup technologies and advanced skin care from around the world. Always guided by an exquisite aesthetic sensitivity and intelligence, Clé de Peau Beauté has infused its products with modernity, magic and dynamism to ensure, as an industry leader, a charisma so remarkable that it radiates from within. Available in 26 countries and regions worldwide.
Clé de Peau Beauté Offizielle Website: https://www.cledepeau-beaute.com/int/powerofradiance-2024.html
Clé de Peau Beauté Official Instagram: https://www.instagram.com/cledepeaubeaute/
(1)(2)(3) Quelle: Girls Who Code. https://girlswhocode.com/about-us
Logo – https://mma.prnewswire.com/media/1740205/cpb_logo_set_bold_Logo.jpg
View original content:https://www.prnewswire.com/news-releases/cle-de-peau-beaute-gibt-reshma-saujani-als-empfangerin-des-power-of-radiance-awards-2024-bekannt-302082056.html
Questions & Contact:
CPBGlobalPR@shiseido.com,
+81 (0)3 6218 5833