After a successful first Advent weekend in 2024, which exceeded all expectations of the domestic trade, yesterday was also second Saturday of Advent for the industry Success across the board. Both the shopping streets and the shopping centers recorded a high volume of customers and correspondingly good sales. Many people took advantage of the sunny Saturday to stroll through the city and town centers, preferably followed by a visit Christmas market.
Crowds of visitors: customer frequency up to 20% over the previous year
“According to the retail association’s current flash survey, the second weekend of Advent went much better for Austrian retailers than expected. On average, customer frequency in local shopping centers and shopping streets was up to 20% higher than in the previous year.”reported Rainer Willmanaging director of the free, non-partisan trade association.
For comparison: On the first Saturday in Advent, frequency increases of up to 40% were recorded in many places – albeit fueled by numerous Black Friday and Black Week offers. On the other hand: after this year December 8th (“Mary Conception”) falls on today’s Sunday, yesterday’s Saturday was of course used more for shopping.
Vienna city and district capitals: Trade benefits from Advent markets
“We couldn’t quite match the sensational first Advent weekend, which this year coincided with Black Friday – but the second shopping Saturday was also great. The number of visitors was huge, especially in the city of Vienna. In many district capitals, customers combined their Christmas shopping with a visit to the Advent market.”so Will.
Christmas shopping trends: The voucher boom continues, electronics are also trendy
Both Christmas shopping trends There was also strong demand in the second week Electrical products, clothing, sports equipment, books, toys and Perfumes away. However, these are still the most frequently purchased items Vouchers.
“The voucher boom continues. This year too, vouchers will most often be found under the local Christmas trees. 42% of Austrians will give away at least one voucher – more than ever before.”confirms trade spokesman Rainer Will.
Trade association & WIFO invite you on December 11th. to the big Christmas press conference
How does all this affect them? Sales in the Christmas business 2024 as well as in Full year 2024 out of? What role to play Advent markets as well as the many special shopping days in November? What significance does the domestic one have? eCommerce as well as the Online retailers from third countries this year? And what prognosis can be made for this? Fiscal year 2025 derive?
You can get answers to these and many other questions on Wednesday, December 11, 2024, from 9:30 a.m. live on site in the Concordia press club or alternatively in the ZOOM live stream at the big Christmas press conference of the trade association and WIFO.
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