On December 19, Chery Group’s regional spare parts distribution center for the Middle East was officially opened. This marks the largest spare parts warehouse for a Chinese automobile brand in the region. This milestone represents a significant improvement in Chery’s service capabilities and responsiveness to the Middle East market. It also underlines Chery’s commitment to its mission of “Customer Satisfaction,” which aims to provide high-quality vehicles and exceptional services to customers worldwide.
The establishment of the regional spare parts distribution center for the Middle East is an important part of Chery’s globalization strategy and shows that the company has a clear understanding of the region’s market requirements. The strategic location near Jebel Ali Port and Al Maktoum International Airport allows for rapid response to market needs and efficient and timely spare parts supply. The spare parts distribution center stocks over 20,000 spare parts, covering a wide range of Chery models available in the Middle East, ensuring timely and accurate delivery.
The regional parts distribution center for the Middle East has state-of-the-art logistics facilities and employs multilingual professionals that go beyond industry standards. With 14 handling docks, the center significantly increases freight throughput. A breakthrough in delivery efficiency has been achieved by introducing an advanced logistics management system and an optimized warehouse structure, drastically reducing shipping cycles and ensuring faster and more efficient service to customers. In addition, the opening of the spare parts center will further promote Chery’s brand building and market expansion in the Middle East, laying a solid foundation for the company’s long-term development in the region.
On the same day, Chery celebrated another significant moment: the simultaneous launch of TIGGO 9 in the United Arab Emirates and Kuwait. With the “One Step Ahead” concept, the TIGGO 9 combines the highest quality with the latest innovation and follows the philosophy “Safety is the Ultimate Luxury”. This high-end SUV expands Chery’s product range in the Middle East and meets the growing demand for premium vehicles.
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