Chiva’s shelf welcomes Charles Leclerc as a global brand ambassador with an exclusive pop-up piano bar in the run-up to the first Grand Prix of the season in which the autodidactic pianist appears.
The Scottish Luxury Whiskey Chivas Regal has announced the leading Formula 1 driver Charles Leclerc as his global brand ambassador as part of a multi-year partnership and thus underlines the growing influence of the brand in modern sports culture.
Throughout the collaboration, Chiva’s shelf and Charles will encourage fans to go their own way and redefine success. The partnership will celebrate personal goals and creativity on the way there and explore Charles’ passions away from the racetrack, the first being the music.
As a talented and autodidactic pianist and composer, Charles has shared his love for music with his fans in recent years and published several titles. The time, precision and passion that he puts into the mastery of the notes of a piano reflects the craftsmanship that is necessary to mix the grades of an iconic whiskey.
In order to celebrate this success, Charles and Chiva’s shelf organize an exclusive pop-up piano bar that only brings together the worlds of music and whiskey for one evening. Under the name Leclerc’s The bar will be opened in Melbourne on March 11, before the start of the 2025 Formula 1 season in the city at the end of the week.
VIP guests and a limited number of happy fans have the option of enjoying tailor-made chivas shelf x charles leclerc whiskey cocktails and experiencing a unique evening, which focuses on the music, inspired by Leclerc’s passion for the piano. The event will also include a special guest appearance by Charles himself, which marks the first of many moments that he and Chivas shelf will celebrate together.
Visitors to the Leclerc’s will have the opportunity to get to know the racing driver legend from a completely new side if they experience the merging of whiskey and music like never before on an evening that celebrates the art of the piano and the craft of the whiskey.
Nick Blacknell, Global Marketing Director for Chiva’s shelf at Chivas Brothers, says: “It is no secret that Charles had incredible success in his life, but it is his persistent spirit, his commitment to top performance and his passions away from the racetrack that inspired this partnership. The 88 tones of the piano form a perfect parallel to the 85 flavors of our iconic Chivas 18 Year Old and show how music and whiskey combine passion and precision. We look forward to taking the fans on the journey to celebrate our victories together – the ethos that lies in the heart of Chiva’s shelf. “
Charles Leclerc, Global Brand Ambassador on Chivas Shelf, adds: “Success means meeting the right tones – on and off the race track. My craft takes time, precision and devotion, but what really drives me is the journey, my passions and the moments together. Chiva’s shelf embodies the same ethos and encourages people to find their own rhythm and celebrate every victory, whether big or small. I look forward to redefining success together and sharing this experience with the fans through our partnership. “
In order to have the chance to win one of the coveted places in Leclerc’s in Melbourne and meet Charles, fans can take part in Timeout Melbourne and learn more about it. The closing date for entries is Saturday, March 8th.
This is the beginning of a common partnership between Charles Leclerc and Chiva’s shelf, and further solemn moments will follow. Fans can keep up to date with the new partnership by @ChivasregaL follow on Instagram or Chivas.com visit.
Please enjoy Chiva’s shelf responsibly and avoid alcohol at the wheel.
Notes for editors
For more information, please contact: clcxchivas@wearetheromans.com
You can find images at HERE.
About Chivas
Chiva’s shelf is the original luxury blended scotch whiskey. Since its market launch in 1909, Chivas has contributed significantly to the growth of the Scottish whiskey category worldwide – with today’s retail turnover of over 2.07 billion euros.
Chivas believes to celebrate the next generation of whiskey drinkers who lead themselves and the people in their environment to new successes. Therefore, the ethos of Chiva’s “I Rise, We Rise”, an allusion to the importance of hard work, community and the surrounding rules. These values were conveyed by the founding brothers James and John Chivas, which in the 19th century performed pioneering work in Scotland in the art of whiskey blending and through their tireless workforce, their zeal Community became Chivas.
Chivas combines his spiritual homeland in the Scottish Speyside with more than 100 countries around the world who have together made Chivas the world’s success that is today. The Chivas range combines timeless classics with modern innovation and includes the following products: Chivas 12, Chivas Extra, Chivas XV, Chivas Mizunara, Chivas 18, Chivas Ultis XX, Chivas 25 and Chivas Shelf The Icon Chivas.
I raise myself, we rise.
About Leclerc’s
In order to celebrate Charles Leclerc as a global brand ambassador for Chivas shelf, the racing driver legends and Scottish luxury whiskey organize an exclusive piano bar-pop-up on March 11th in Melbourne, which only applies to one night before the Formula 1 season 2025 begins. The event brings together the two worlds of the whiskey and music and marks the beginning of a common partnership and the first of many moments that he and Chivas shelf will celebrate together.
Chivas Regal x Charles Le Clerc Signature Serve – „The Monaco Spritz”
Charles Leclercs typical serve. An Italian classic like created for the Côte d’Azur.
- 30ml Chivas shelf 18 years old
- 30ml Holunderblüten-Syrup
- 20ml lime juice
- 60ml champagne
- Glass: Stiel glass
- Garnish: mint branch
Photo – https://mma.prnewswire.com/media/2630606/Chivas_Regal_Charles_Leclerc.jpg
Logo – https://mma.prnewswire.com/media/2630740/Chivas_Regal_x_Charles_Leclerc_Logo.jpg
View original content:https://www.prnewswire.com/news-releases/charles-leclerc-und-chivas-regal-treffen-mit-neuer-globaler-partnerschaft-den-richtigen-ton-302389015.html