Davos, Switzerland (ots/PRNewswire) – Hisense Group Chairman Jia Shaoqian was recently invited to attend the 54th Annual Meeting of the World Economic Forum in Davos, Switzerland. This year’s forum focused on the timely theme of “Restoring Confidence in the Future” and how to restore confidence in global recovery and renewal efforts. Mr. Jia represented Hisense Group at events such as the “Revitalizing the Growth in China” and delivered a speech at the “China Night” Gala. In high-level discussions and conversations with international leaders from business, politics and other fields, he explained Hisense’s vision and strategies for continuous innovation and success on the global stage Stage.
“Globalization is an overarching trend. Despite the current challenges, we look to the future with confidence,” said Mr. Jia at the China Forum for Sustainable Growth. More and more global companies are turning to advanced technologies to transform and modernize their high-end industries. As a result, lower-end products are being replaced by mid- to high-end alternatives – a trend that coincides with Hisense’s evolution.
Hisense reported double-digit growth in sales and profits for 2023, with significant increases in both China and various international markets.
The home appliance industry is highly competitive on a global level. It relies heavily on an integrated system that includes R&D, manufacturing, marketing and supply chains. Large brands therefore have a significant global reach. To achieve international success, Hisense localizes these functions through a unified production, marketing and R&D concept. This promotes collaboration across national borders.
Mr Jia said: “Regardless of nationality, it is important that companies respect local culture, social norms, consumer behavior and research and development practices wherever they operate. In this way, Hisense continues to create jobs, fulfill economic tasks and assume social responsibility. If it is a local acquisition, the original brand must be respected and redesigned to improve the longevity of the business.”
Currently, Hisense operates 34 industrial parks, 25 research and development centers and 66 overseas companies worldwide. Sales are forecast to exceed 200 billion yuan in 2023, with overseas markets accounting for over 42% of the group’s total sales. With the help of regional centers, Hisense aims to understand local consumer needs and develop innovative, high-quality products tailored to each market.
At the same time, Hisense’s extensive global network provides mutual support in supply chain management, inventory turnover and delivery cycles. This significantly reduces logistics costs, resource consumption and emissions.
But real localization takes time and patience, not just slogans. Chinese companies must approach different cultures with tolerance and mutual understanding as they integrate globally. In this context, open collaboration is essential to rebuild trust in a changing competitive environment.
“Our confidence in the future of globalization remains unshakable. The world may have regional, linguistic and cultural differences, but people’s longing for a better life, their pursuit of prosperity and their desire for equal exchange and friendship are the bonds that bind us all,” said Jia.
Balancing growth and innovation, inclusivity and sustainability remains a constant challenge in revitalizing the global economy. Hisense strives to engage constructively in both international competition and collaboration, guided by an ESG mentality. Hisense will continually strive to reduce its environmental footprint, use more recyclable materials in its home appliances, and be a force for positive change in the world.
Information about Hisense Hisense is a leading global home appliance and consumer electronics brand. Their business includes multimedia products (with a focus on smart TVs), home appliances and intelligent IT information. Hisense currently operates in more than 160 countries.
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Questions & Contact:
Lu SUN,
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