The portable “lab-on-a-chip device” uses the latest science to help consumers better understand the aging process of their skin and thus find the products that are best suited to their individual needs.
The L’Oréal Group presented the “L’Oréal Cell BioPrint” today at CES® 2025. This is a handy device that uses advanced proteomics – the study of the effects of protein composition in the human body on skin aging – to provide personalized skin analysis in just five minutes.
The “L’Oréal Cell BioPrint” is based on L’Oréal’s integrative longevity science – a groundbreaking approach that reveals how mechanisms in the human body can influence the appearance of skin – and is made through an exclusive partnership with the Korean startup up company NanoEnTek.
The “L’Oréal Cell BioPrint” creates a personalized skin analysis in minutes that includes:
– The biological age of the skin: How quickly does skin age? “L’Oréal Cell BioPrint” can calculate skin age and provide individual advice on how to slow down the aging process.
– Responsiveness of the ingredients: How do certain active ingredients affect your own skin? “L’Oréal Cell BioPrint” minimizes uncertainty by helping to predict the response to certain key ingredients such as retinol.
– Switching from reactive to proactive skin care: Does your skin tend to have dark spots or enlarged pores? L’Oréal Cell BioPrint can help predict potential cosmetic problems before they become visible, allowing users to take proactive steps to protect the beauty of their skin.
“At L’Oréal, we are always looking to the future of beauty, combining groundbreaking research with our many years of experience in beauty care. Since skin is the largest organ and an important component of human well-being, we are very excited to introduce ‘Cell BioPrint’ to: an exclusive microfluidic lab-on-a-chip technology that is linked to our century-long leadership role in skin research With ‘Cell BioPrint’ we offer consumers the opportunity to use specific “To gain deeper insights into your skin using biomarkers and to proactively do something for the beauty and longevity of your skin,” said Barbara Lavernos, deputy CEO and responsible for research, innovation and technology at the L’Oréal Group.
Looking for greater personalization of skin caree
The growth of the global skin care market, expected to reach $125 billion in 2024(1), is driven by consumers seeking more information about their unique skin and more effective products. According to a recent US survey of 2,000 skincare users, almost 80% of respondents said they need to try different products first to find what actually works best for them. On average, respondents said they used seven different facial cleansers before finding the product that worked best for them(2).
With advanced biomarker research for precise beauty
L’Oréal is setting new standards in skin intelligence with “Cell BioPrint”. Decades of research and innovation by L’Oréal’s Advanced Research Team have led to the first identification of unique biomarkers in the skin that can serve as key indicators of healthy skin and longevity(3).
“L’Oréal Cell BioPrint” enables quick and easy measurement of the protein biomarkers identified by L’Oréal, thanks to NanoEnTek’s exclusive microfluidic lab-on-a-chip technology. The non-invasive procedure delivers results in just five minutes. The technology is based on some of NanoEnTek’s 100+ patents. The procedure is simple, non-invasive and consists of the following steps:
1. Stick a facial strip on the cheek and place it in a buffer solution.
2. Fill the solution into the “L’Oréal Cell BioPrint” cartridge and insert it into the device for analysis.
3. While “L’Oréal Cell BioPrint” processes the sample, the Skin Connect device takes several images of the face and a short questionnaire about skin problems and skin aging is completed.
“L’Oréal Cell BioPrint” is scheduled to be piloted with a L’Oréal brand in Asia during 2025.
About L’Oréal
For 115 years, L’Oréal, the global beauty leader, has been dedicated to a single purpose: fulfilling the beauty needs of consumers around the world. Our goal to create beauty that moves the world defines our approach to beauty as essential, inclusive, ethical, generous and committed to social and environmental sustainability. With our diverse portfolio of 37 international brands and the ambitious sustainability commitments of our L’Oréal for the Future program, we offer everyone around the world the best in quality, effectiveness, safety, honesty and responsibility by celebrating beauty in its infinite diversity .
With more than 90,000 dedicated employees, a balanced geographical presence and sales across all distribution channels (e-commerce, mass market, department stores, pharmacies, perfumeries, hair salons, brand and travel retail), the group has a turnover of 41 in 2023 .18 billion euros. With 20 research centers in 11 countries worldwide and a dedicated research and innovation team of over 4,000 scientists and 6,400 digital talents, L’Oréal is working to actively shape the future of beauty and become a beauty tech powerhouse.
L’Oréal is also the cosmetics market leader in Germany. The group is represented at four locations in this country, including a factory in Karlsruhe. L’Oréal employs around 3,000 people in Germany, Austria and Switzerland.
Further information: https://mediaroom.loreal.com/
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(1) BMS T2024l.
(2) Conducted by OnePoll in conjunction with CeraVe.
(3) “Clinical vs. chronological skin age: exploring determinants and stratum corneum protein markers of differential skin ageing in 351 healthy women,” by A. Foucher, S. Nouveau, V. Piffaut, S. Marque, L. Aguilar & N. Cavusoglu, Nature, October 9, 2024.