Hisense France celebrates its 10th anniversary while highlighting the benefits of a 100-inch TV with the “BIG GAME, BIG SCREEN” campaign, introducing its latest product that offers an excellent large screen experience.
The national campaign focuses on the immersive viewing qualities of the Hisense 100-inch U7 ULED Mini LED TV, which will transform any living room into the heart of the sporting action and prepare French consumers for the era of the industry’s largest size 100-inch TVs LED televisions win.
From January to June this year, sales of Hisense televisions in the French market accounted for 10% of television sales volume, an increase of 20.8% year-on-year. The 100-inch televisions had the highest market share, while the sales volume of laser televisions increased by 87% compared to the previous year.
A collaboration with environmentally conscious mobility company Caocao Mobility has added Hisense branding to 50 taxis, while a partnership with Burger King offers exciting prizes to millions of customers in a nationwide competition and brings the brand to 550 restaurants nationwide.
Since its founding in 2014, Hisense France has become a major player among traditional brands. Sponsoring UEFA EURO 2016 in France has significantly accelerated the company’s growth. This achievement underlines Hisense’s commitment to a global presence achieved through strategic sports marketing initiatives, including the FIFA World Cup and UEFA European Championships.
Hisense’s global strategy with its four pillars focuses on strengthening the brand, optimizing the industrial structure and committing to further global expansion, with an emphasis on highly innovative technology, with scenario-driven products based on understanding and response based on consumer needs.
Hisense continues to strive to expand its presence in global markets and provide consumers with high-quality products and services to create a better future together.
Information about Hisense
Hisense is a leading global home appliance and consumer electronics brand and an official partner of UEFA EURO 2024™. According to Omdia, Hisense ranks No. 2 in TV sales worldwide and No. 1 in 100-inch TV sales in both 2023 and Q1 2024. The company expanded rapidly and operates in over 160 countries. It specializes in multimedia products, home appliances and intelligent IT systems.
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