Cashpoint sports betting is one of the leading sports betting providers in Austria. From June 3rd, 2025, the Merkur Group subsidiary starts with Rebranding to the new Merkur Bets brand.
This step was taken in Germany last year when the XTIP Merkur Bets sports competition became. With the renaming of Cashpoint, the standardization and internationalization of the Merkur brand appearance is now progressing. Mathias Dahms, Managing Director of Merkur Group, emphasizes: “Our rebranding marks a new beginning and the clear strategic focus on a long -term future. The new name reflects our tried and tested and unique concept and at the same time underlines our international growth sambitions.”
Cashpoint sports betting was founded in 1996 and has its headquarters in Gerasdorf near Vienna. The company has been responsible for the Merkur Group sports competition in the Austrian market since 2005. “As one of the most present, officially licensed sports betting providers in Austria, we use the new Merkur Bets brand to use inpatient and rapidly growing digital offer,” says Daniel Mair, Managing Director of the Sales Society in Austria. In addition to the new online platform and its more than 700 acceptance points- from classic betting shops to shop-in-shop and kiosk systems to self-service terminals- the company is gifted across the board and offers its customers a responsible and modern weather experience.
Mario Hoffmeister Ma, Head of Communication
Tel.: 05772 / 49-281; Fax: -289
E-mail: mhoffmeister@merkur.com
Mobil: 0171 / 9745712
Merkur Group on the Internet: merkur.group
OTS original text press release with the exclusive in terms of content of the sender – www.ots.at | Eun