Cannes, France (ots/PRNewswire) – The iconic red bitters brand hosted The Campari Cinémathèque at Hyde Beach by Campari, on Boulevard de Croisette. This red carpet party celebrated Campari’s third consecutive year as an official partner of the Cannes Film Festival and marked the launch of the global campaign We Are Cinema given.
The event was inspired by the brand’s new campaign, which shines a spotlight on life’s real moments that become remarkable stories. On this unforgettable evening, Campari took on the role of curator, Hyde Beach that of set design, and the guests and famous faces took center stage and became protagonists of their own story.
At Hyde Beach by Campari – right on the famous beach and in the heart of the iconic film festival – a spectacular event space in typical Campari style has been set up for the 77th festival.
The star-studded guest list celebrating with Campari included Adrien Brody, Victoria Justice, Marina Barbosa, Paz Vega, Cole Walliser, Ellen von Unwerth, Caro Daur, Rafa Kalimann, Jessica Wang, Nataly Osmann, Lady Victoria Harvey, Pierfrancesco Favino , Claudia Gerini, Saul Nanni, Malika Ayane and many more. Also present were Cole Walliser, who photographed the guests with his famous GLAMbot, and the well-known photographer German Larkin.
The Campari Cinémathèque event was structured as a series of shots – special shots, photo opportunities and actions – designed to immerse guests in a realistic film experience.
Take-to-Take’s journey took guests throughout the space, from the ground floor Campari Bar, with its mirrored ceiling and movie set lights, to the pier – a walkway over the water with lounge chairs and umbrellas.
Take 1 recreated the red carpet walk at a film premiere. A lighting installation mimicked the flash photography of a crowd of paparazzi, and surround sound reproduced the cacophony of camera clicks and pose requests. Guests were filmed by a real cameraman and the images were broadcast live on plasma screens throughout the room.
Take 2 revealed a photo opportunity in the Campari Bar – for a world-famous Negroni or Campari Spritz.
Take 3 placed guests in a real setting and gave them the experience of starring in an iconic Campari campaign.
Take 4 immersed guests in the unique sensory world of the Campari Room. Here, a human bartender meets artificial intelligence as guests are served a freshly made Negroni as they create their own extraordinary Campari & Cinema story.
Bei Take 5 Guests took on the role of the director and followed the action in Cannes via live stream on an impressive array of plasma screens on the Director’s Wall.
Take 6 is the Campari cinema. Guests took the stage on a 360-degree terrace, where they were precisely filmed by a Bolt robotic camera against the breathtaking backdrop of the Croisette and the Mediterranean Sea.
In Take 7 bartenders from four of the best bars in the world have created Campari cocktails that are sure to turn heads. The participating bars are Camparino in Galleria from Milan, Bar Nouveau from Paris, Salmon Guru from Madrid and Donovan from London. The Camparino team served guests a selection of iconic Campari cocktails, including the Negroni, Campari Spritz and the Negroni Sbagliato. In addition to these classic cocktails, the Camparino team served the Red Carpet – Cannes Edition: a fresh and salty cocktail inspired by the Cannes Riviera.
The last recording, the moment the party started. The lights went down, the cameras started rolling, and the music started… It was an unforgettable evening.
Julia Villa Head of Global Marketing at Campari Group, comments: “It is a privilege to present our passion for brilliant film stories at the legendary Festival de Cannes. The message behind We Are Cinema is shared by the entire cinema industry and the Festival de Cannes: creativity, innovation and passion in film “It was incredible to see it come to life and give guests the opportunity to become the protagonist of their own story over a perfectly crafted Campari cocktail.”
Please follow Campari’s social media channels for more information @campariofficial.
#CampariCinema #WeAreCinema #Cannes2024 #FestivalDeCannes #DrinkResponsibly
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NOTES FOR EDITORS
INFORMATION ABOUT CAMPARI
Campari, the iconic red Italian spirit, is at the heart of some of the world’s most famous cocktails. Campari was founded in Milan in 1860 by Gaspare Campari and further developed by his son Davide, who created something so distinctive and revolutionary that the secret recipe has not been changed since. Campari’s bright red color and unique and complex flavor are the result of infusing herbs, aromatic plants and fruits in alcohol and water. Campari is not only unique and distinctive, but also extremely versatile, offering unlimited and unexpected possibilities. As the source of this passionate inspiration since its inception through the creative genius of its founders, artists in various fields and the best bartenders in the world, Campari stimulates your instincts to unleash your passions and inspires limitless creations.
INFORMATION ABOUT THE CAMPARI GROUP
The Campari Group is a major player in the global spirits industry with a portfolio of over 50 premium and super-premium brands spread across global, regional and local priorities. Global priorities that form the group’s focus include Aperol, Campari, SKYY, Grand Marnier, Espolòn, Courvoisier, Wild Turkey and Appleton Estate. The group was founded in 1860 and is now the sixth largest player in the premium spirits industry worldwide. The company has a global sales reach and trades in over 190 countries around the world, with leading positions in Europe and America. Campari Group’s growth strategy aims to combine organic growth through building strong brands and external growth through selective acquisitions of brands and companies. The Campari Group is headquartered in Milan, Italy, and has 23 production facilities worldwide and its own distribution network in 26 countries. The Campari Group employs around 4,900 people. The shares of the parent company Davide Campari-Milano NV (Reuters CPRI.MI – Bloomberg CPR IM) have been listed on the Italian stock exchange since 2001.
Further information is available at: http://www.camparigroup.com/en.
Please enjoy our brands responsibly.
CANNES FILM FESTIVAL INFORMATION The Cannes Film Festival is an event that brings together filmmakers from around the world through an official competition and an international film market and, due to its strong media orientation, is one of the first annual international events that contributes to the global influence of cinema.
INFORMATION ABOUT CAMPARINO
Camparino in the Galleria is the legendary bar that Davide Campari opened in Milan’s Galleria Vittorio Emanuele II in 1915. The bar opened opposite Caffè Campari, the establishment that Gaspare Campari – Davide’s father and the inventor of the bitter liqueur – opened in 1867. The bar was an instant hit with Milanese and became synonymous with the city’s aperitivo tradition. In 2015 it celebrated its 100th anniversary. Following a renovation, the bar will reopen in fall 2019 with a new identity and new food and drink offering, cementing its status as one of the world’s most influential venues for lovers of mixology and gastronomic innovation.
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Questions & Contact:
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