Starts under the guiding principle “stand together for humanity” People for people (Mfm) a new campaign that sets a strong sign of equal opportunities, cohesion and humanity. The campaign was developed together with the creative agency Springer & Jacoby Austria.
“In a world that changes rapidly and increasing in social challenges, we are making a strong sign of humanity”emphasizes Alexandra Bigl, board member of People for people Austria. „Being human is the beginning of every positive change. Especially in troubled times, it is all the more important to stand for each other, to support each other and to use the power of the community. Together we can change a lot for the positive in this world.
“ With the campaign, the organization calls on to become active and to work for a fairer world and the belief in one: sharing the messages, discussions in your own environment and concrete support through donations that the sustainable work of People for people in remote regions of Ethiopia. More about the possibilities of setting a sign of humanity at: www.mfm.at/zusammenstehen
Make humanity visible
At the center of the campaign are three important areas in which People for people has been active for over 40 years and, together with the population, have had sustainable changes in the project regions: environmental protection and nutritional security through retorization and relapse, educational opportunities for children and adolescents as well as access to clean drinking water. “These three areas are closely related. With our integrated approach, we create long -term perspectives – for today’s and future generations. We are committed to a fairer world, because everyone should at least breastfeed their basic needs. This includes clean drinking water, nutritional safety that requires climate protection, and the chance of education”Alexandra Bigl explains the concerns of the organization.
Real people – real stories
The campaign lives from its authenticity. The subjects show people from the Albuko project region in northern Ethiopia – supplemented by portraits of employees: inside in Europe. With the central message “stand together for humanity”, the organization makes it clear: change creates together.
„Our campaign should, the basic idea of People for people Accordingly, create a visual and emotional connection between people – over continents. The challenge was to develop a campaign platform on which the different, often complex topics can be communicated quickly and easily“, says Paul Holcmann, Managing Director Creation, Springer & Jacoby Austria.
New campaign to the new logo
The campaign thus builds directly on the recently renewed brand appearance of the organization founded by Karlheinz Böhm. People for people In the course of this, the logo revised for the first time after over 40 years. The new logo symbolizes the attitude of the organization: man = man, with the central conviction that all people share the same needs, dreams and hopes.
After-Work-Party in der MFM-Disco-Bim
On Thursday, April 10th, 2025, the MFM-Branded tram transformed into a rolling dance floor. Under the motto “Stand Up and Dance” loads People for people To the after-work party with a clear message for humanity, equal opportunities and a sustainable future. All information and tickets at: www.mfm.at/disco-bim
After-Work-Party in der MFM-Disco-Bim
On Thursday, April 10th, 2025, the MFM-Branded tram transformed into a rolling dance floor. Under the motto “Stand Up and Dance”, people for people invite people to the after-work party with a clear message for humanity, equal opportunities and a sustainable future. All information and tickets at: www.mfm.at/disco-bim
Datum: 04/10/2025, 6:30 p.m. – April 10th, 2025, 9:30 p.m.
Art: Gesellschaft
Ort: Schwedenplatz – entry point of tram line 2
Schwedenplatz
1010 Wien
Austria
URL: https://www.menschenfuermenschen.at/aktuelles/veranstaltungen/disco-bim–after-work-club–menschen-fuer-menschen.php