Breakable gel pen instead of filler? This is how Austria starts the new school year 2025

The start of school is in full swing or is imminent in some federal states. So time for proven classics, new favorite items and the work -up of the school list. The online supermarket Turker evaluated its sales data from August to the beginning of September 2025 and shows which school articles are particularly in demand this year, which snacks hike into the school bag and which colors dominate in the breaks.

Top seller at the start of school 2025

Striking: The filler does not appear among the top 10 best -selling school articles this year. Instead, many pupils use: In the inside, gel writers – currently particularly popular in variants with animal heads. They combine the desired flexibility when writing with a playful, trendy design that attracts a lot of attention at break stations and in social media. The ten bestsellers at the start of school 2025 are:

1. Paper 80 g/m² white DIN A4 (500 sheets)
2. tape
3. Gummi
4. A4 block (checkered)
5. Breakable gel writer with animal head
6. Adhesive
7. Double fiber painter
8. Transparent envelope
9. Second adhesive
10. Ballpoint pen

What comes into the school bag?

There is also a change in the school bag: less classic sweets, more “snacks with meaning”. Cookies, nuts and dried fruit are favorites – supplemented by creative extras such as soap bubbles or break games. The most bought school bags are:

1. Cookies, especially men biscuit
2. Nuts and dried fruits
3. Colored pencil
4. Sweets like acid glowworms
5. Soap bubbles
6. Break and computing games
7. Snack box & drinking bottle

Trend colors for the school year 2025

In terms of color, trends are also clearly recognizable – inspired by social media. Butter Yellow, a soft pastel yellow that is currently omnipresent on Instagram and Tiktok is particularly in demand. Also very popular: sage, black/dark gray, mauve and beige – the favorites for school articles in 2025.

Gurkerl makes the start of school easy

Gurker offers a clearly designed “Back to School” category with over 300 carefully selected school articles as well as thousands of snacks and practical everyday helpers. Families will find everything there for a relaxed school start – delivered from just three hours after ordering directly to the front door.

More information at: https://www.gurkerl.at/thema/back-to-school-25