Hygiene manufacturer Hagleitner wants to reach more consumers
Zell am See (OTS) – The hygiene company Hagleitner is expanding its private customer business and its consumer brand have moved in with dm. The drugstore chain has added them to the shelf, and this applies to two products throughout Austria: One is a Butt foamthe other one Hand disinfectant foam. Both items have been available at dm since June 7, 2024, and all 384 branches in the country offer them.
Foam on toilet paper and hands
It is dedicated to this Butt foam going to the toilet, the invention comes onto conventional toilet paper and thus cleans the butt. It’s for on the go Hand disinfectant foam thought. The product targets viruses, bacteria and fungi and has been tested accordingly. It also carries a German predicate Dermatest GmbHtheir “five-star seal of quality” advertises the highest possible skin compatibility.
“The right moment”
The mark have has existed since 2020, Hagleitner is addressing consumers directly. Previously, the hygiene manufacturer was practically only aimed at corporate customers. “There is a right time for everything, even at have to set up more widely.
That’s what Stefanie Hagleitner says, she manages all marketing and product management in the family business. “In 2022, Hagleitner opened a new factory, and our manufacturing capacity has since tripled. Accordingly, we can meet demand differently today than we did four years ago have and in general.
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More have-Products at dm
Two have-Dm also offers an additional item in special branches: one Surface disinfectant foam and a Hand disinfectant gel. These products are specifically in the 27th Megastores in stock, which the drugstore chain operates in Austria; They have also been part of the range there since June 7, 2024.
Hagleitner
Hagleitner designs hygiene: cleaning, disinfection and care products, cosmetics – plus dispensers, dosing devices and apps. The goods are manufactured in Zell am See in Austria. Hagleitner’s mother’s residence is here; Research, development and production take place here. At the same time, the company operates consulting, sales, logistics and training centers and operates at 27 locations in twelve European countries. Products are also available through partners in 66 countries worldwide.
What Hagleitner offers is aimed at companies and public institutions; The brand is aimed at consumers have.
Hagleitner employs around 1,300 people. Sales recently amounted to 155.8 million euros, the group achieved this result in the financial year from April 2022 to March 2023.
Hans Georg, Katharina and Stefanie Hagleitner
Hagleitner Hygiene has been around since 1971 and the company is firmly in family hands. Hans Georg Hagleitner took over his father Johann’s business in 1988 and has been running the business ever since. Hans Georg’s daughters Katharina and Stefanie are already actively involved in the management board: Katharina manages numerous sales agendas and is in charge of direct sales; Stefanie, in turn, is responsible for all marketing and product management.
Questions & Contact:
Hagleitner Hygiene International GmbH
Bernhard Peßenteiner
Press spokesman
+43 664 8549250
bernhard.pessenteiner@hagleitner.com
www.hagleitner.com