On May 30, 2025, the most important pop culture exhibition Latin America, the CCXP Mexico 2025, was ceremoniously opened in Mexico. For the first time, the Chinese Building Klötzchen-Toys brand Blooes presented several products from their IP series at the fair. The official introduction of Blokees’ localization strategy on the Mexican market is another important milestone in the company’s Latin American business, after Chile, Peru, Panama and Brazil have already been successfully developed.
This time, Bloees presents a number of building block figures, including Hero8, Hero10, Champion, Legend, Fantastic and others. These products are based on IPS, including Eva, Hatsune Miku, Transformers, Ultraman, Marvel, Naruto, Saint Seiya and the self -developed IP Hero Infinite. They are aimed specifically at the age group from the age of 16 in the areas of anime and model building and attract a large number of visitors who want to stop and try out the products. The products were unanimously praised due to their high IP loyalty, their simple assembly and their playability.
Blokees has an extensive portfolio of more than 50 IPS licensed worldwide and thus demonstrates its solid innovative skills in global IP cooperation and product development. This success is based on the innovative research and development system of Blokees, which has produced over 500 patents and created a comprehensive global product matrix with more than 600 item numbers. The products are characterized by their high IP accuracy, simple assembly, extraordinary playability and remarkable value. This extensive and diverse product range meets the different requirements of players worldwide.
As part of the event, Bloees also set up its own exhibition area for its BFC works (Blookes Figure Creator). Since mid-2024, Bloees has been presenting its BFC works at important international trade fairs, including the China Toy Expo, the Singapore Comic Con, the Nuremberg Toy Fair and the New York Toy Fair. Bloees wants to inspire fans worldwide for the BFC initiative (Blookees Figure Creator) in order to promote new developments and to stimulate users to express their ideas through their own creations.
This development represents another important milestone in the global strategic orientation of Blooes after the company has already expanded in Southeast Asia, Europe and North America. Under the guideline “All people, all prices, globalization”, Blooes will continue to combine global actors through innovative products and a community culture and thus pass on the joy of building.
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