Beko Solutions GmbH is an innovative provider for individual technology solutions. With strong partners and creative approaches, Beko supports companies in the successful implementation of their digitization projects.
At the event “Kunstenschatzi” in the art historical museum there was a special highlight: a AI tool developed by Beko Solutions GmbH together with the technology partner Fraiss IT and the creative agency Brokkoli, with which visitors could find their historical doppelganger or doppelganger and which is still available online after the event. Interested parties can try the AI tool directly at: www.beko.at/khm
Guests were able to take a photo of themselves via an interactive screen. The AI analyzes the photo and compares it with hundreds of works of art from the internationally renowned collection of the Kunsthistorisches Museum. The result: the historical doppelganger – the painting that sees the most similar to the respective person, including the situation in the museum.
With its unique collection, the art historical museum, one of the most important museums worldwide, offers the ideal framework for this innovative connection between culture and technology from masterpieces of the Renaissance and baroque to ancient appreciation. With the AI tool, Beko opened a new, playful access to art and at the same time made the possibilities of modern digitization tangible.
“The project impressively shows how digital solutions can open up new worlds of experience. As a digitization partner, we at BEKO focus on combining technical innovation and creative concepts – in line with our guiding principle The Art of Technology,” explains Beko Managing Director Daniela Drakulic.
The campaign ensured great rush and enthusiasm among the guests of the event “Kunstschatzi”, which has been known for his creative mediation of art and culture for a young audience for years.
Find your art twin now: www.beko.at/khm
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