The Italian brand brings the taste of your pasta to the racetrack – and makes every common pleasure to a moment of real connection. This is how fans celebrate together as in a family.
Barilla and the Formula 1® announce their common partnership, which is designed for several years. Both brands combine passion, tradition and the joy of joint experiences.
The Formula 1® is the ultimate competition: every detail counts here, the tension is tangible, the emotions are unsurpassed. But when the race is over and the engine noises fall silent, something special happens: Barilla invites everyone to table.
A common passion for quality
In Formula 1®, success is a question of precision. It is about the perfect balance from strength, endurance and strategy. Above all, however, it requires uncompromising devotion to quality.
It is precisely this passion that distinguishes Barilla: every step is powered by making balanced and delicious products available to everyone. The focus is on the continuous improvement and the search for high -quality raw materials.
Paolo Barilla, Vice President of the Barilla Group and former Formula 1® driver, is proud of the collaboration: “At first glance, a highly technological Formula 1® racing car and a delicious portion of pasta do not have much together. But behind the scenes of our two industries are qualified specialists who are passionate and determined to improve constantly. Our greatest pleasure is to be able to offer everyone within the Formula 1 after an intensive race day.”
Fans becomes family
Stefano Domenicali, CEO Der Formel 1®Barilla in the Formula 1® family welcomes: “We are very happy to welcome Barilla in the world of Formula 1® – a partnership that is shaped by passion and tradition. We look at two history that share the same values: Excellence, authenticity and the joy of experiencing extraordinary moments together. We can hardly expect this incredible adventure with our new partner and are convinced that the Partnership will give the emotions of Formula 1® a special taste. “
As an official partner, Barilla will be represented both on the racetrack and away from it. Fans can look forward to the Barilla-pasta bars in the renowned Formula 1® paddock club and in the paddock. In addition to the visibility of the Barilla logo on the racetrack, there will be digital and consumer activities that reach millions of viewers: inside worldwide.
Ilaria Lodigiani, Chief Category & Marketing Officer von BarillaAbout the partnership: “In the next few years we invite all F1® fans to enjoy both on every race weekend – the adrenaline thickness on the track and enjoy a delicious meal. This partnership is an invitation to celebrate special moments together. Because a meal together can make strangers to part of the family. Whether on the race track or at home – Barilla and the Formula 1® clubs beyond sport and enjoyment.”
To all Formula 1® fans, families and gourmets: inside: Benvenuti. The table is covered, the race can begin – and everyone is very welcome.
About Barilla:
Barilla is a non -listed family company, which is led by the brothers Guido, Luca and Paolo Barilla. The company was founded by its great -grandfather Pietro Barilla, who opened a bakery in Parma in 1877. Today Barilla is known in Italy and all over the world for the excellent quality of your food. With the brands – Barilla, Mulino Bianco, Pan di Stell, Gran Cereale, Harrys, Pavesi, Wasa, Filiz, Yemina, Misko, Voiello, Academia Barilla, First, Catelli, Lancia, Splendor, Pasta Evangelists and Back to Nature – is committed to a tasty, hearty and balanced diet Mediterranean cuisine and Italian lifestyle. When Pietro Barilla opened his business in Parma 145 years ago, he was primarily concerned with producing good food. This principle has become a business principle of Barilla today. Around 9,000 people currently work for the company and within the supplier chain. A historical archive has been collecting and keeping the company’s 145-year history since 1987, which is now via the Portal Museum www.archiviostoricobarilla.com is accessible to everyone and documented the path of an icon among the “Made in Italy” products and the changes in Italian society.
More information at: www.barillagroup.com; Twitter: @barillagroup; LinkedIn: Barilla Group; Instagram: @barillapeople