Azure Knowledge Corporation, a global provider of high -quality market research data since 2000, announced the rebranding of its market research branch in Mavrix today. The change in the change is a strategic development of the identity and the mission of the company.
The change in Mavrix reflects the change of the company into modern data acquisition and data intelligence companies. Mavrix specializes in a comprehensive range of data collection methods, including online panels/communities, telephone/CATI, face-to-face interviews, qualitative services, expert networks and customer-specific recruitment, supported by industrial-based data quality and visualization tools.
Strategic development for a global leadership role
“Rebranding is an answer to today’s changing market landscape,” says Rafal Gajdamowicz, CEO of Mavrix. “We position Mavrix as a future -oriented market leader and remain loyal to our basic values: quality, innovation, partnership and customer -oriented service.”
The company has a global presence with management and business teams in the USA, Canada, Europe and Asia and works on six continents. It offers 24/7 support, local specialist knowledge and provides projects in more than 85 countries in more than 40 languages.
Technology meets human expertise
Mavrix combines the latest AI tools with human knowledge and manages complex, cross-border projects with a wide range of methods-from online surveys and personal interviews to immersive environments and qualitative research.
More than 300 companies worldwide-from Fortune-500 companies to start-ups and research institutes-trust Mavrix with tailor-made solutions in the areas of finance, technology, healthcare and consumer goods.
“We focus on the structure of long -term, sustainable partnerships with our customers,” says Neil Blefeld, Managing Director of North America at Mavrix. “Our customers not only receive data, but also gain insights that give them real advantages.”
Seamless transition strategy
The change in the change is carried out in several phases to ensure a smooth and uninterrupted process for everyone involved. A new website and a revised appearance should highlight the extended skills of Mavrix and its leading role in data -controlled innovations.
Vision for continuous top performance
Mavrix has set itself the goal of achieving a transformative effect in an increasingly complex business environment over the next 25 years. The company’s strategy aims to lead the industry and at the same time maintain the high standards that have justified the company’s reputation. “We focus 100 % on our customers in order to continue to provide top performance through advanced technologies and research methods,” said Glen Collins, EVP – Global Commercial Group.
Information on Mavrix
Mavrix is a global data and information company that offers technology-based market research solutions. The company, which previously belonged to Azure Knowledge, combines advanced technology with human expertise in order to provide high -quality data and findings worldwide. www.mavrixdata.com
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