Austro Agrar Tulln, Austria’s leading trade fair for agricultural technology, was the highlight of the trade fair year in 2024. From November 20th to 23rd, 2024, 320 exhibitors – exclusively manufacturers and general importers – presented a comprehensive range of products from all core areas of agriculture on 50,000 m² of hall space at the Tulln trade fair.
Brilliant success with more than 56,000 visitors
A record high was reached again with 56,274 visitors. What was particularly pleasing was the great interest in investments and the targeted purchase intention of visitors.
The clear concept with a focus on the core areas of agricultural technology resulted in a comprehensive range of products and technologies for arable farming, grassland farming, seeds and fertilizer, stable technology as well as wood and energy. Accordingly, the number of visitors from farmers from all federal states was very high.
The high interest in sustainable business and the variety of innovations at the trade fair as well as the “Agrar Tec Award” underline the position of Austro Agrar Tulln as Austria’s leading trade fair for innovation in agricultural technology.
“Austro Agrar Tulln was an overwhelming success: the number of visitors reached the record levels of the last trade fairs, the mood was extremely positive and the interest in further investments was measurably high. The concept, quality and innovative strength of the trade fair were particularly praised. The exhibitors were therefore completely satisfied and can take the optimism from four successful days of the trade fair in Tulln – a strong sign for agricultural technology!”
Mag. Wolfgang Strasser, Managing Director of Messe Tulln.
Voices from the exhibitors at Austro Agrar Tulln 2024
„As chairman of the Landtechnik Austria Club, I am very satisfied with the number of visitors; we feel like we are approaching a record number of visitors. Good and interesting discussions were held at Austro Agrar Tulln, and there is a willingness to invest, even though the general conditions are not exactly the best. Austro Agrar Tulln is ideally positioned – it is not only a trade fair, but also an innovation fair.“, Ing. Rudolf Dietrich, Chairman of the Club Landtechnik Austria.
“Austro Agrar Tulln is very important for our company. The quantity of visitors is very positive, just as we were used to in the best of times. The customers who were at our stand wanted to be well informed. Basically, the current situation and the mood in agriculture can be viewed as very positive; this was not always the case! Austro Agrar Tulln is very well positioned as a trade fair.” Franz Baum, Sales Manager Austria, CLAAS Regional Center Central Europe GmbH.
“Austro Agrar Tulln is a very important trade fair for us, as we can present the entire range and product portfolio here. We are very satisfied with the visitors to the trade fair and I believe that there will be an increase in sentiment. We were able to collect a lot of good customer contacts and the quality of the conversations was very good. Austro Agrar Tulln is very well positioned, it is the leading agricultural trade fair and the largest and most important trade fair in Austria.”, Andreas Stöckl, Marketing Manager RWA Raiffeisen Ware Austria AG – Agricultural technology.
“Austro Agrar Tulln was once again a good platform for us as a Tyrolean family business this year to talk to professionals from all over Austria and to present our innovations – especially the Lintrac for vegetable farmers. The trade fair is excellently positioned as a regional fixture , and this year too we were able to have many exciting conversations with interested visitors.” Mag. David Lindner, Traktorenwerk Lindner GmbH.
“Austro Agrar Tulln is very important for our company, and attendance on all days of the trade fair was also very good. We were very satisfied with the quality of the visitors. The trade fair concept was well received and we are very satisfied.”Engelbert Neumair, Sales Manager Maschinenfabrik Bernard Krone GmbH & Co. KG.
“The Austro Agrar Tulln and trade fairs themselves are an essential part of our communication. In addition to the many customer contacts and sales discussions, the trade fair is also an ideal platform for personal exchanges within the industry. We are very satisfied with the visitors to the trade fair and were able to have many good discussions with customers.” Alfred Sandmayr, General Sales Manager Austria, Germany / Director Sales Austria, Germany, PÖTTINGER Landtechnik GmbH.
“Austro Agrar Tulln is an important building block for the sales area in order to establish customer contacts and to put high-quality products for animal husbandry such as pigs, cattle and horses in the right spotlight. We are very satisfied with the number of visitors at Austro Agrar Tulln. We are also more than satisfied with the quality of the visitors. Absolutely perfect.”, Franz Hold, Sales Manager Austria, Slovenia and South Tyrol – Bräuer Stalltechnik – Ing. Bräuer GesmbH.
“For us, Austro Agrar Tulln is a central trade fair that plays an important role, particularly in maintaining contacts and customer service. The trade fair also offers us a very good opportunity to attract interested parties and new customers. Austro Agrar Tulln was well attended and exceeded our expectations. The first-class expert audience on site also contributed to this.” Klaus Stadler, WESTTECH Maschinenbau GmbH.
“We are once again very satisfied with the large number of customer visits this year. The interest of visitors in making specific purchases is very high. The timing of the trade fair is very good and we are really looking forward to 2028.“Martin Steindl, STEPA Farmkran GmbH.
“Austro Agrar Tulln is our showcase for innovations – an ideal opportunity to present innovative varieties, the latest technologies, as well as products and services to an expert audience. Austro Agrar Tulln impresses with its high-quality visitors – experts and decision-makers from agriculture are specifically looking for innovations. We are impressed by the high number of visitors and the intensive exchange at Austro Agrar Tulln. Austro Agrar Tulln is excellently positioned as a trade fair and a leading trade fair in Central Europe.”, Robert Sinn, Head of Marketing, Saatbau Linz.