Austrian advertising market study 2025 of the post office

Advertising expenses reach a new record high with around 7.8 billion euros

The new Austrian advertising market study 2025 of Österreichische Post AG again offers an independent and unique overview of expenses and trends in the domestic advertising industry. With an increase of five percent, domestic companies invested more in advertising last year than ever before: the total expenditure of around 7.8 billion euros marks a new record high. In this year’s special part, the Austrian advertising market study is devoted to influencer marketing, which recorded the largest expenditure plus (+35 percent) of all advertising channels.

The Austrian advertising market study of the Post illuminates every year, how domestic companies advertise and how different advertising channels are perceived by consumers. It was carried out in January and February 2025 and provides valuable current insights into the areas of classic advertising, dialog print, dialogue online and activities with an event character as well as in this year’s special part also into influencer marketing.

“The Austrian advertising market study is unique, there is no comparable report on the market in terms of topicality, scope and level of detail. This makes the annual study of the trustworthy source of information for all advertising companies in Austria,” says Nicole Schlögl-Slavik, Head of Marketing and Product Management, Brief & Advertising Post at the Austrian Post AG in conversation with MM-HERTOCHER OTTO KOLLER and explains: ” Position as a knowledge -driven, competent and reliable partner who knows the market and target groups exactly and supplies business customers year after year with relevant information about the advertising market. ”