AUSTRIA JUICE with new organic soft drinks at BIOFACH 2024

Hidden champion from Lower Austria at the world’s largest organic trade fair

Allhartsberg (OTS) The Lower Austrian beverage and flavor specialist AUSTRIA JUICE has been relying on organic products for fruit juice concentrates, beverage bases and flavors for many years. From February 13th, the niche world market leader from Lower Austria will be presenting the latest product concepts such as Organic Pomegranate Berry Mix, Organic 100% Multifruit Juices and Organic Near Water Lavender at BIOFACH, the world’s largest trade fair for ecological consumer goods.

Soft and alcoholic drinks as well as flavors and extracts for the beverage industry – this is just a selection of the extensive range from AUSTRIA JUICE from Kröllendorf in Lower Austria. At this year’s BIOFACH, the leading trade fair for organic food, organic drinks and organic non-food products, AUSTRIA JUICE is presenting the latest developments in the field of organic soft drinks. From fruity organic mixers to 100% juices to refreshing near waters, AUSTRIA JUICE has developed a selection of drinks that not only impress with their taste, but also with their organic certification and the use of high-quality ingredients. Beverage manufacturers are increasingly relying on the use of regional and local organic ingredients, recyclable packaging and renewable energy sources in production to minimize the ecological footprint and protect the planet. The organic 100% juices, which are now a classic in the AUSTRIA JUICE range, are also enjoying constant popularity among bottlers and consumers.

ABOUT AUSTRIA JUICE:

AUSTRIA JUICE is world leader in the production of fruit juice concentrates. Around 1,000 employees at 14 locations produce apple and berry juice concentrates, natural flavors, direct juices and fruit wines. We supply more than 750 customers in the food processing industry in 65 countries.

Founded in 1936 as “YO – Ybbstaler Obstverutilization”, AUSTRIA JUICE has been a joint venture between AGRANA Beteiligungs-AG and RWA Raiffeisen Ware Austria AG with its headquarters for more than ten years in Kröllendorf (Lower Austria) and 14 works in Austria, Germany, Hungary, Poland, Romania, Ukraine and China. Another mainstay is flavors for the Food area (e.g. for ice cream and baked goods).

In 2023, AUSTRIA JUICE was recognized by the IMWF (Austrian Institute for Management and Economic Research) with a top 3 placement in the beverage industry category as “Innovation Winner” excellent.

BIOFACH from February 13th to 16th, 2024

Biofach is the world’s leading trade fair for organic food in Nuremberg. Last year, 36,000 visitors and 2,800 exhibitors from 137 countries exchanged ideas about the latest trends. AUSTRIA JUICE can be found in Hall 1 / Stand 265.

Datum: February 13, 2024, 9:00 a.m. – 6:00 p.m

Ort: Nurnberg, Germany

Url: http://www.biofach.de

Questions & Contact:

Mag. Cornelia Kerschbaumer, MA
Director of Marketing & Communication
cornelia.kerschbaumer@austriajuice.com

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