“We can’t see you without lights” – this and other “safety tips” can be found on numerous text advertisements above or on the side of the motorway from today, Monday, November 11th. The aim is to bring one of the most important road safety issues to the attention of drivers in a friendly way and sometimes with a wink. Especially in autumn, bad weather conditions sometimes cause vehicles to “suddenly” appear because they are simply not lit at all or are lit incorrectly. “Our text advertisements on the motorways become likeable ambassadors of road safety tips, but without any finger-wagging,” says Petra Mödlhammer, head of the ASFINAG communications department. Bernhard Lautner, ASFINAG traffic safety expert, adds: “The most common mistake is that only the daytime running lights are activated. In this case, the back of the vehicle is pitch black.” Other light messages are: “With daytime running lights, you can’t be seen at the back,” or “Fog! Doesn’t that make sense to you?”
ASFINAG has been using these new text advertisements for a year now, which are intended to make you smile, make you think and, as a result, lead to the behavior that makes a good driver: reliable and predictable instead of surprising, concentrated instead of distracted, considerate and drive defensively instead of aggressively.
Other classic “problem topics” such as excessive speed, distraction, too little distance and fatigue have already been addressed using positively worded messages – from “You are now mobile without a phone” to “You drive best WITH A DISTANCE” to love messages like “Love has no limit, speed does” or “Someone loves you, drive carefully”.
The text displays are of course programmed in such a way that important current information always has priority. In the event of accidents, traffic jams, closures or even wrong-way driver warnings, these messages are clearly the first priority.
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