Book author and editor Isabella Mader in the IFWK fireside chat about the importance of knowledge management in companies
Everyone is overloaded, spends too much time searching for information, is constantly interrupted, and spends too much time in inefficient meetings. We have to make knowledge work productive again
Isabella Mader, information scientist and business psychologist
Vienna (OTS) – In an era of constant information overload, in which people have to process at least 30 times as much information every day than in the 1970s, the importance of effective knowledge management in companies is becoming increasingly clear: “Everyone is overloaded, spends too much time searching for information, is constantly interrupted, and spends too much time in inefficient meetings. We have to make knowledge work productive again
“, said the information scientist and business psychologist Isabella Mader, who has been researching this field for over 15 years, at the presentation of her latest book “Successfully implementing knowledge management” at the International Forum for Business Communication (IFWK) at PWC in Vienna. Companies are often in a hamster wheel. “We need help.” Artificial intelligence could be part of this solution.
Companies are currently facing a particular challenge as employees often leave the company before their often business-critical knowledge can be appropriately transferred. In this context, Mader warns: “Our information behavior matches the amount of information in the 1970s – we don’t have to work faster, but differently.” Knowledge management should be an indispensable element in order to act successfully and, above all, quickly in today’s fast-moving business world.
The increasing stress and the one to three hours a day spent just searching for documents are a clear signal that companies and/or individuals need support. As Chairman of Excellence Research and Executive Advisor to the Global Peter Drucker Forum, Mader highlighted that artificial intelligence is increasingly being viewed as a critical tool in knowledge management. She made this insight clear in the self-organizing panel with the AI expert Sindre Wimberger: An effective division of work between AI and human specialists is crucial – it is important to understand who can best handle which tasks. Wimberger, who works in digital product development for the City of Vienna, supports this and suggests using advanced language models such as ChatGPT specifically for knowledge management. At the same time, he also emphasized the need to use such tools correctly: “We will need the skills and knowledge of how to effectively use AI to become more efficient and better. This could even help counteract the skills shortage and the wave of retirements , but without replacing people.”
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