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APA and Google renew innovation partnership

APA and Google renew innovation partnership

The cooperation between the Austria Press Agency and the Google News Initiative to support the media industry is entering its second year

Vienna (OTS) Google and the Austria Press Agency (APA) look back on a successful first year of their innovation partnership announced in February 2023. News publishers from both Austria and Germany took part in training programs run by the Google News Initiative (GNI), the “FT Strategies North Star Foundation Program” and the APA-organized and GNI-supported event “The Future of Fact Checking”. took part. In addition, the development of two APA data services for editorial teams, which are being developed as part of the innovation partnership, is progressing rapidly.

In the second year of cooperation, the cooperation will focus on the super election year 2024 with the following projects:

KI-Strategie-Training
As part of the partnership, Google is offering a week-long training focused on AI strategy in collaboration with FT Strategies. The AI ​​Foundation Lab is aimed at managers and editors from the news publishing industry who want to define the potential of artificial intelligence for their companies/publishers and integrate it into their corporate strategy. Find publishers who would like to apply for one of the 12 available places here Further information.

Regain trust in journalism
2024 will be marked by numerous national and international elections. Quality journalism needs reliable, verified data for its reporting. With the further development of the “Data4Content” and “Signals” projects, which were already funded by Google in 2023, the APA is offering Austrian news publishers tools and data feeds that support both large and smaller editorial teams in efficient and professional reporting.

Fact Checking

After a successful event last year with over 300 participants, the event “The Future of Fact Checking” will once again focus on the topic of “disinformation” in the super election year of 2024. A focus is on AI-generated false information and how young target groups in particular can be strengthened in the critical handling of information.

QUOTES
Maimuna Mosser, Country Director Google Austria:
We are very pleased to be able to continue our collaboration with the APA. It is very important to us to support news publishers across the DACH region in using AI. Digital transformation offers great opportunities for journalism and we would like to do our part to ensure that editorial teams can make the best possible use of these opportunities.“



Clemens Pig, Managing Director of the APA:
The collaboration with Google last year was very successful. Both the training with FT-Strategies and our first conference “The Future of Fact Checking” were met with great interest and gave the participating publishers valuable inspiration for digital transformation. We are pleased that Google will continue to participate in the development of innovative tools for Austrian publishers in 2024.”


Questions & Contact:

Wolfgang Fasching-Kapfenberger
Company spokesperson Google Austria

Agency contact:
The Skills Group | Team Farner
01-505 26 25-11
google.press@skills.at

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