Analytic Partners, the leading commercial analytics company, today announced that it has signed an agreement to acquire Magic Numbers, a UK-based marketing analytics company. As part of Analytic Partners, Magic Numbers will further enhance its offering and benefit from Analytic Partners’ scale, technology platforms and global footprint.
Magic Numbers remains an independent brand and will continue to expand its customer base. Magic Numbers will be gradually integrated into the Analytic Partners network as both companies work together in the transition phase.
The strategic acquisition of Magic Numbers supports Analytic Partners’ journey to expand its leadership in commercial analytics and further penetrate the UK and EMEA markets.
“Analytic Partners is a pioneer and innovation leader that goes beyond marketing mix modeling. “He champions a commercial perspective in analytics and creates a technology platform that provides decision support for the world’s leading brands,” said Nancy Smith, President and CEO at Analytic Partners. “As a founder, I have great respect for what Dr. Grace Kite has built with Magic Numbers. By adding Magic Numbers to our strong global team of thought leaders and change management agents, we will achieve significant synergies that deliver tangible value for both our customers and our teams.”
“We are optimistic about our future together,” says Dr. Grace Kite, founder of Magic Numbers and training brand Magic Works. “Our new friends at Analytic Partners share our goal of helping people make brilliant business and marketing decisions “Together we will bring superior technology and tools to the UK and be even better partners for our customers’ employees, wherever they are in the world.”
Analytic Partners, in the report The Forrester Wave™: Marketing Measurement and Optimization, Q3 2023 named a Leader, provides marketing measurement and commercial analytics to Fortune 500 brands worldwide. The acquisition of Magic Numbers follows Analytic Partners’ impressive development over the past 12 months, which included the opening of a Dallas office and the recent Hiring of managers belong.
Information about Analytic Partners Analytic Partners is a market leader in commercial analytics, providing adaptive solutions for deeper business understanding and timely planning and optimization – for marketing and beyond. We transform data into know-how so that our customers can build strong connections with their customers and achieve economic success. For more information, see analyticpartners.com.
Information about Magic Numbers Magic Numbers is a London-based team of data experts with people skills. They work with clients large and small to find the numbers that have the greatest impact on business results, and they empower people to use those numbers to drive change. They also offer practical training courses under the name Magic Works.
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