How experts see developments – specialist lectures and groundbreaking discussions
Vienna (OTS) – “How is the holiday hotel industry developing in Alpine regions?” is the special topic of the “Alpine Hospitality Summit by Prodinger” 2024, which will take place on May 16th at the Hotel Rasmushof in Kitzbühel. With this event, the Prodinger tourism consultancy is continuing the series of high-quality meetings that delve deeper into trendy focal points of the Domestic tourism. Accordingly, this “summit meeting” attracts leading personalities from all areas of the Alpine hotel industry, including influential decision-makers from sectors such as hotel real estate, banking and architecture, as well as from family hotel operations.
A top class forum
„With around 250 expected participants from the hotel, tourism, architecture, press and real estate sectors, the summit is establishing itself as an indispensable meeting point for exchange and discussion. The event, moderated by TV presenter Tarek Leitner, is dedicated to the pressing challenges and opportunities facing the Alpine holiday hotel industry today
“Summit” initiator Thomas Reisenzahn from Prodinger Tourismusberatung summarizes the goals of the conference.
The specialist lectures focus on topics such as rising operating costs, increased interest rates, innovative investment and financing models as well as a detailed analysis of current market trends. Particular attention is paid to the requirements of Generation Z and innovations in hotel catering.
Discussion round: Is the mountain really still calling?
A highlight of the program is the discussion panel “Does the mountain really still call?” Experts such as Falk Laudi from Accor, Martina Boettcher from VAYA and Torsten Vey from Deutsche Seereederei, which recently took over Travel Charme Hotels, will debate the current situation and future prospects of hotel groups in the mountains. They discuss the effects of the interest rate turnaround, the challenges posed by inflation and the development of strategies that are promising in the Alpine region. It’s about proposing solutions to central questions that are important for everyone involved. These include the expectations of hotel groups for alpine destinations, the current changes in the market, the support from communities, destinations and tourism associations, the requirements for alpine hotel properties and the expansion plans of the hotel groups involved.
Challenges for privately run alpine holiday hotels
Another groundbreaking discussion round highlights the resilience and innovative strength of Austrian holiday hotels. It deals with the diverse challenges that privately run mountain hotels have to face. These range from rising real estate and construction costs to fluctuating margins. In detail, the focus is on necessary adjustments, questions of inflation and price enforcement, the motivation behind extensive investments in facilities and brand relaunches, overcoming bureaucratic hurdles and generational change. Ultimately, the crucial questions are about the core strengths and values on which these companies are built.
This round brings together some of the most renowned names in the Austrian hotel industry. Mention should be made of personalities such as Elisabeth Gürtler from the Alpin Resort Sacher Seefeld, Elisabeth Hauser-Benz and Maria Hauser from the organic and wellness resort Stanglwirt, Gerhard and Philipp Altenberger from the Hotel Krallerhof and Dieter Müller from Motel One, Hotel Kitzhof, who are ready to share their experiences and share strategies with the specialist audience. You can expect in-depth insights into how to deal with current crises as well as reasons for new investments despite financial uncertainties.
„This forum promises to be a real pioneer for the exchange of new ideas and strategies in the area of the Alpine holiday hotel industry. Not only is the current situation of the Alpine holiday hotel industry depicted, but above all, we actively look for ways in which the industry can grow and flourish despite crises
“, emphasizes Thomas Reisenzahn.
Click here to go directly to the program
Register at tourismusberatung@prodinger.at
time and place
- Thursday, May 16, 2024
- Hotel Rasmushof Kitzbühel
Hermann Reisch Weg 15, 6370 Kitzbühel
Conditions
- Hoteliers/customers: 360 euros plus VAT.
- Regular: 520 euros plus VAT.
Questions & Contact:
Prodinger tourism advice
Thomas Reisenzahn
t.reisenzahn@prodinger.at