Just let’s do it! Even if this sentence was not fell at the Alpine Hospitality Summit in Kitzbühel, he floated over the 300 high -ranking participants, which recruited from investment bankers as well as committed holiday apartment tenants and innovative large hoteliers with political prominence. All in common, the focus was on investing, implementation and the alpine hotel industry.
Motivated and committed discussants
With the already traditional event in the Gamsstadt, the Prodinger tourism consultancy succeeded, most of the participants could only dream of: 100 percent utilization – and a hundred that had to be put off the next year.
The basic mood was motivated, although figures presented by the Prodinger Tourismusberatung also showed how painfully the winter finals hit parts of tourism. “”The sales figures from the payment service provider Card Complete show a minus of 4.56 percent in tourism at home
”, The managing director of the Prodinger Tourismus Advice Thomas Reisenzahn said. Although the declines were less on the mountain than in the valley. In general, the drifting apart of the destinations could be seen in the low -snow winter: The higher, the more sought -after.
Economic analyzes in the 5-year comparison show: Although sales per room increased by 20.54 %, however, employees (+37 %) and energy costs (+72 %) have increased significantly higher, which resulted in the operational operating result (GOP) by 1.3 percentage points to 20.6 % during this period.
A hotel provides half of the community income
Every drop in sales of hotels has a dramatic effect in the regional environment. This once again confirmed a value creation study that Prodinger concretely implemented with current figures based on the well -known Hotel Stanglwirt. The 50 million ꞓ hotel sales bring another 22 million ꞓ added value to the region. But what may seem even more dramatic: 1.6 million ꞓ fill the cash register of the community and tourism association Going.
Regardless of difficult situations, the discussion rounds took the high investment proposal in the industry. Although Marco Riederer showed the second Prodinger managing director: “For the first time (since 2011), the high degree of debt does not go hand in hand with an increasing earnings value
”. Whereby the effects of high willingness to invest as a result of Corona grants can be seen here.
It is no longer the case that only a more brave pricing is needed. As Karin Leeb made it clear to the podium for her outstanding Hotel Hochschober: “In recent years we have raised our prizes by up to 10 percent annually. Now we have seen that even with our clientele, the air becomes thinner. We are a coveted, emotional brand, but we have to be careful not to praise ourselves from the market.
”In locations like the Turracher Höhe, it is difficult to achieve a growing degree of internationalization and thus to achieve a higher willingness to pay.
Youth with new hotel ideas
If you review Kitzbühel’s seven discussions, you don’t need to let gray hair grow over Austria’s future. Last but not least, young committed hoteliers who implement new projects are ensured. For example, Nadia Bruckner showed her “Neue Post – Upide Down Town Hotel” in Zell am See, like inn children, after some experience abroad, realize the “Plan B or C” of their life planning by leading the parental hotel into new times. It is not easy for this generation of successors, but to be able to illustrate your lifestyle in the hotel with the pleasure and possibilities, the personal and economic commitment also increases. Of course, hurdles are complained about the implementation, but this was really loud to hear the professional investors.
About the mayor, bureaucracy and banks
Because as a special feature of the Summit, international chain hotel industry and numerous institutional investors are represented. Like Jörg Böckeler, who, as CEO von Dorint, was also “host” of the event in the mighty Grand Tirolia Resort. In addition to the Lower Austrian real estate developer Othmar Seidl, the property now belongs to 49 % of German ideal insurance. Christian Ebner, for example, was clear, whose CE Holding is currently implementing the Hotels Mirabell in Bad Gastein and Pichlmühle on Lake Attersee. Or would like to implement: “In Bad Gastein we are now in the sixth year of preparation, I have to deal with nine organizations. It is a shame to be dependent on one person – the mayor.
”Heinrich Dominici, whose companies are currently building the hotel“ Zur Tenne ”in Kitzbühel, spoke of 42 architectural designs that had to be submitted:“But an approval process is a process, the more transparent and open you act, the easier your own ideas can be enforced
“, He saw it rather laconically. Daniel Jelitzka from the JP Immobilien-Gruppe in Vienna tried to analyze the situation neutrally: If you are concerned with strict spatial planning contracts, tough contracts with sales bans and pre-purchase rights, i.e. rely on strict regulation, one would hardly succeed in the renewal of existing houses that are getting on in years.
Schellhorn’s intent and promise
It was already striking that at this event, bureaucratic hurdles are primarily complained about in connection with the construction phase, astonished Susanne Kraus-Winkler, who was visibly happy to be able to pursue an event without a panel presence after her time as Secretary of Tourism. Public visibility is now the daily bread for Sepp Schellhorn as State Secretary for Deregulation. Many of the defendant hurdles in the construction implementation should reach it. “”As a half-inn I know the Mirabell project. It is clear to me that the greatest hurdles are uncertainty and, above all, loss of time. My job also includes approaching the corporations, such as creating uniform regulatoia for building guidelines. It takes clearer rules, so that the local commissary seasons cannot prevent everything
“, He sees the strength of his resort in view of the tense situation in the fact that reduction in bureaucracy does not cost anything. That is how he also called a goal to shorten the deadline.Everything that is not treated in a certain period is considered approved”He restricted with the note, of course not being misused.
Footnack for alternative forms of financing
In any case, the problems cannot be seen solely in spatial planning. A special feature of the Austrian holiday hotel industry brought Daniel Jelitzka from the JP Immobilien-Group Vienna. “”While four fifths of own funds require own funds in the Anglo -Saxon region and many European countries, it is just 30 %in Austria.
”This is the hinder alternative forms of financing. Under the title“ Bye, bye, Buy2let ”, its equality was discussed with the creation of secondary homes. “”Since the previous year, it has been prohibited in Tyrol in Tyrol – ultimately in violation of European law – that Buy2let owners only rent in their apartment led by a hotel operator. It is a procedural order against which no appeal would be permitted
”, Astrid Purner, Vill & Partner Rechtsanwälte. It has been emphasized several times that pure investment without a “emotional” factor – for example via funds – hardly any success in the holiday hotel industry due to a lack of return. Solutions such as Buy2let are essential for aging, especially for the need for renovation. “”Regardless of whether it is renovated or demolition to create larger units in the same place, hotels are mainly implemented with such models internationally. We must not deliver a competitive disadvantage
”, Warned Reisenzahn at the Alpine Hospitality Summit.