The myth that TV advertising is only suitable for large companies with huge marketing budgets persists. But new technical possibilities are now opening up the marketing channel with the greatest reach to SMEs with smaller budgets.
New opportunities for SMEs
Ricarda Lederle, Team Lead Direct Sales & New Business at IP Austriaexplains in conversation with MedienManager publisher Otto Koller: “Many SMEs think TV campaigns are too expensive or too big. But practice shows that with the right strategy and a manageable investment, affordable advertising success is possible. TV advertising offers SMEs a unique opportunity to expand their reach and increase their sales.”
OTS ORIGINAL TEXT PRESS RELEASE UNDER THE EXCLUSIVE RESPONSIBILITY OF THE SENDER FOR CONTENT – WWW.OTS.AT | TRO