People in countries with low incomes are twice as generous as people in countries with high incomes when it comes to supporting people in need and charity organizations, according to a new study by the Charities Aid Foundation (CAF).
The new CAF report World Giving Report Based on the knowledge of more than 50,000 people and examines what drives donations at a global level and in 101 countries. The study introduces a measure of generosity to compare the countries by evaluating the amount of the donated funds in relation to income.
People in countries with low incomes donate an average of 1.45 % of their income for good purposes compared to 0.7 % in countries with high incomes. In Africa, people donate an average of 1.54 % of their income for good purposes, while in Europe it is only 0.64 %.
Nigeria is the most generous country in which people an average of 2.83 % of their income for charitable purposes, religious purposes or for needy donations. However, three G7 countries have the lowest fundraising rates in relation to income (France 0.45 %, Germany 0.39 %and Japan 0.16 %).
The 35- to 44-year-olds donated almost 1.5 times as much of their income worldwide to over 65-year-olds (1.18 % compared to 0.83 %).
The most popular concern worldwide is children and adolescents who are supported by 29 % of people and comes first in all continents. One of four donors (26 %) supported humanitarian aid and disaster aid, and the people in Asia (16 %) are most likely to support environmental projects.
Most people donate to support one thing that is important to them (65 %). Almost a fifth (18 %) is inspired by something you have seen in the news, and social media are the most important source for the discovery of new charity organizations (14 %).
People worldwide trust local charity organizations the most and appreciate them the most, followed by national and international charity organizations. Research also shows that people are more generous if their government promotes donations. If a government encourages donations, it is also more likely that people see their trust and to see them as more important for society.
Neil Heslop, the managing director of the CAF, said:
“Everywhere in the world, non -profit organizations are faced with strong financial headwind. The traditional financing models have to change because the behavior patterns change and governments shorten their expenses for help and development, whereupon the philanthropy tries to react.
“Individual donations are still the cornerstone of generosity. Nevertheless, there are big differences: The most dynamic donation cultures can often be found in countries in which the population is also very in need.
“It is noteworthy that donations do not necessarily correlate with prosperity or even security, but rather with the perception of need – and very often we perceive those that are closest to us than the most needy. In these difficult times we can learn a lot about the power of connection and nature for our fellow citizens, whether they live on the other side of the street or all over the world.
Further information: www.worldgivingreport.org.
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